Herbalism :: essays research papers fc

Using plants for medical purposes is an idea that has been around throughout history. Many different types of tribes, cultures, and religions use what is found in nature to remedy their ailments, prevent illness, or prolong beauty. Many of these pecks use symbols, creams, or even watch the stars to achieve these actions all over the world. We see symbols of herbalism even as utmost back as the Garden of Eden. The bible states,Out of the ground the Lord God made various trees grow that were delightful to look at and skillful for food, with the tree of life in the middle of the garden and the tree of the knowledge of good and bad. Genesis 29 (1)The trees in this passage from the bible ar symbols of longevity, strength and fruitfulness. Trees represented perfect beauty and complete harmony in and with nature and change. This type of symbol is pertinent throughout time. The Buddha, for example, sat under what he called the cosmic tree and reached enlightenment. Later Buddha was re born as a monkey and became king of the monkeys he then divined the monkey kingdoms downfall through a mango tree. When his divination came true he stretched himself across the gap between two trees, hotshot of them the mango tree, and allowed himself to be used as a bridge, sacrificing himself to save his kingdom.1 These be some of the many reasons that Buddhists of todays world consider the tree a sacral part of nature and their lives. Another culture that considers the tree and all nature sacred is the Japanese. Over the centuries the Japanese people have treated trees and plants with the utmost respect, and have taken care of them in the form of bonsai. Bonsai are small trees that are lovingly shaped and molded to be visually aesthetic and to seem as though the tree was older than the one who created it. Although the individual may have seemed youthful, one cannot judge a book by its cover or a person by their looks. Like Bonsai, many other herbs may make people seem younger . Some herbs are said to be able to slow down the aging process, or at least the effects, and consequently make the person seem more youthful. I must stress that herbs cannot change your features so that people might look eighteen again, but they may help people loose those wrinkles or sagging skin.

Essay --

Death Sentence is not an Effective Deterrent Experts have shown that the death penalization has not proved to be a ardent deterrent (Michael, 2009). They in addition believe that life imprisonment is better deterrent than nifty punishment as it spoils the whole life of the criminal that way instill the fear in another(prenominal) possibility criminal (Michael, 2009). Some criminologists states that society is brutalized by the use of the death penalty, and this increases the likelihood of more murder (Michael, 2009). This means that it increases the take on of future murders in societies. Statistics expose that states that do not have the death penalty in the US have lower murder rates compared to other states(Michael, 2009). On the other hand likewise, murder rates are higher in the US states that practice the death penalty than they are in Canada or Europe where the death penalty is not practiced (Parks,2009). The reason for its inefficacy as deterrence may be because there are some holes in the healthy system of many countries. There are several examples when murders are committed in anger and without thinking of the consequences. Prominent politicians believe that the death penalty may be ineffective as a deterrent because murders often happen under the influence of drugs or alcohol It is my own experience that those kill in Texas were not deterred by the existence of the death penalty law. I think in most cases youll find that the murder was committed under gruelling drug and alcohol abuse (Hood &Hoyle, 2008). A survey done by the criminologists in US shows that the majority argued against the death penalty on deterrence. It was based on the questionnaires and 88 percent of responders stated that ... ...ountries have abolished the death punishment, while other countries still practice this penalty. This essay has argued that there is an urgent need to abolish capital punishment in all countries. Possib le reasons for retaining the death penalty, including the idea of revenge , effectiveness of the death penalty and the right to life have been examined. This paper has also explored arguments that support abolishing death penalty. These include the failure of this punishment to deter criminals, the right to life and the social balance.Whether the death penalty is abolished or not depends on the legal system of any country. However, human life and safety should be respected by government. It is clear that further research is needed in this area, there would depend to be considerable evidence that all governments in the world should abolish the death penalty.

Brave New World :: essays research papers

Title Brave New WorldSignificance of Title In Shakespeares The Tempest, in act 5 scene 1, on occupancy 204, Mira states How beauteous mankind is O brave new world, That has such people int To say the least, this book has quite a few references to Shakespeare. This particle in particular is used, because the setting of the book is of a brave new world where almost everything is different from our current situation, and outwardly, every member of the society seems content in their position. It is likely that Huxley thought this was slightly ironic, as what appears to be a perfect government is in reality ultimately oppressive of the most grassroots personal freedoms, infringing even upon the opinions of its constituents.Author Aldous HuxleySignificant facts about the authorAldous Huxley was born in Surrey, England on July 26, 1894 to a family deeply rooted in Englands literary and scientific tradition. Huxleys father, Leonard Huxley, was the son of Thomas Henry Huxley, a well-know n biologist who gained the nickname "Darwins bulldog" for supporting Charles Darwins evolutionary ideas. His mother, Julia Arnold, was related to the important nineteenth-century poet and essayist Matthew Arnold.Brought up by a family of teachers and scientists, Huxley had an exceptional education. His intelligence was very well balanced between English writing and science, making him a very good science manufacturing writer. Huxley was very eager to believe new theories and ideas in the science world, and quickly incorporated them into his novels, which, although unscientific, produced extremely entertaining results.Huxleys writing has in addition been affected by a partial blindness that he contracted at an early age. First of all, it forced him out of his preferred career as a doctor, and it also show up in quite a few of his novels as a theme.After graduating from Oxford in 1916, Huxley began to make a name for himself writing satirical pieces about the British upper c lass. Though these writings were skillful and gained Huxley an audience and literary name, they were generally considered to be somewhat vapid and meaningless. Huxley continued to write prolifically, working(a) as an essayist and journalist, and publishing four volumes of poetry before beginning to work on novels. Without giving up his other writing, beginning in 1921, Huxley produced a series of novels at an astonishing rate Crome Yellow was published in 1921, followed by Antic Hay in 1923, Those Barren Leaves in 1925, and Point income tax return Point in 1928.

Title IX and the Expansion of Educational Rights for Women :: Exploratory Essays Research Papers

act IX and the Expansion of Educational Rights for WomenTitle IX legislation, passed in 1972, expanded the rights of an individual in ed ucational opportunities. It pairized academic prospects for individuals by ensuring that males and females must(prenominal) have equal access to educational possibilities. Title IX is traditionally attributed to the growth of athletic programs for women by demanding that programs for women are given the same amount of bills and attention as mens teams. However, Title IX has dealt with a plethora of equality issues in education that have been overshadowed, for the most part, by the legislations impressive allude on women in sports. Title IX is attributed to have an important effect on the number of women in higher education. Richard W. Riley, former U.S. Secretary of Education, asserted that, The with child(p) untold story of success that resulted from the passage of Title IX is surely the progress that has been achieved in education. In 1971, only 18 percent of all women, compared to 26 percent of all men, had completed four or more years of college. This education gap no longer exists. Women now make up the absolute majority of students in Americas colleges and universities in addition to making up the majority of recipients of masters degrees. Indeed, the United States has become a world leader in giving women the opportunity to pay back a higher education. (25 Years of Progress, The U.S. Department of Education, p.online). Many universities and colleges did not allow women entrance before the legislation (The Legislative Road to Title IX, The U.S. Department of Education, p. online). Title IX has had a huge positive outcome on the availability of higher educational opportunities for women by making sure that women are given equal opportunities to men that help them graduate from and achieve academic success past secondary levels of schooling. This has logically resulted in an increased number of women in more speci alized and higher paid jobs. Title IX is effectually changing the face of the American workplace by giving women the opportunity to learn, compete, and surpass men. Title IX also increased the opportunity of women to be free from sexual harassment in schools. It made sure that, A high school student who was assert ly subjected to sexual harassment and abuse by her coach-teacher could seek monetary damages against a school district under Title IX of the Education Amendments of 1972 (Wooster, sexual Harassment of Students under Title IX, p.

Comparing the Role of Women in Their Eyes Were Watching God and Go Tell

Role of Women in Their Eyes Were Watching deity and Go Tell It On the flock Literature is a reflection of the community from which it comes. Understanding the exercise of women in the African-American community starts by examining the roles of women in African-American literature. The portrayal of women in Zora Neale Hurstons Their Eyes Were Watching God (1937) and James Baldwins Go Tell it on the Mountain (1952) provides tremendous insight into the role of African-American women. Their Eyes Were Watching God examines the relationship between Janie and her grandmother, who plays the role of mother in Janies life. It also looks at the different relationships that Janie had with her three husbands. Janies grandmother was one of the most most-valuable influences in her life, raising her since from an infant and passing on her dreams to Janie. Janies mother ran away from home soon after Janie was born. With her father also gone, the task of raising Janie fell to her grandmother, Nann y. Nanny tells Janie Fact uh de matter, Ah loves yuh a whole spate moren Ah do yo mama, de one Ah did birth (Hurston 31). Nannys dream is for Janie to attain a position of security in society, high ground as she puts it (32). As the person who increase her, Nanny feels that it is both her right and obligation to impose her dreams and her ideas of what is important in life on Janie. The strong relationship between mother and child is important in the African-American community, and the conflict between Janies idyllic view of marriage and Nannys wish for her to marry for stability and position is a good illustration of unsloped how deep the respect and trust runs. Janie has a very romantic notion of what marriage should be. She saw a dust-bearing... ... the children. Works Cited and Consulted Baldwin, James. Go Tell it on the Mountain (1952). New York Bantam-Dell, 1952. Bourn, Byron D. Womens Roles in Zora Neale Hurstons Their Eyes Were Watching God and James Baldwins Go Tell It On the Mountain Hurston, Zora Neale. Their Eyes Were Watching God (1937). Urbana, Ill. U of Illinois P, 1937. Kubitschek, female child Dehn. Tuh de Horizon and Back The Female Quest in Their Eyes Were Watching God. Modern Critical Interpretations Zora Neale Hurstons Their Eyes Were Watching God. Ed. Harold Bloom. New York Chelsea House Publishers, 1987. Pondrom, Cyrena N. The Role of Myth in Hurstons Their Eyes Were Watching God. American Literature 58.2 (May 1986) 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York Bantam-Dell, 1937. xv.

Comparing the Role of Women in Their Eyes Were Watching God and Go Tell

Role of Women in Their Eyes Were observance God and Go Tell It On the Mountain literary productions is a reflection of the community from which it comes. Understanding the role of women in the African-American community starts by examining the roles of women in African-American literature. The portrayal of women in Zora Neale Hurstons Their Eyes Were Watching God (1937) and James Baldwins Go Tell it on the Mountain (1952) provides tremendous insight into the role of African-American women. Their Eyes Were Watching God examines the relationship in the midst of Janie and her grandmother, who plays the role of mother in Janies life. It also looks at the different relationships that Janie had with her three husbands. Janies grandmother was one of the most important influences in her life, raising her since from an infant and modification on her dreams to Janie. Janies mother ran away from home soon after Janie was born. With her father also gone, the task of raising Janie fell to he r grandmother, Nanny. Nanny tells Janie Fact uh de matter, Ah loves yuh a substantial heap moren Ah do yo mama, de one Ah did birth (Hurston 31). Nannys dream is for Janie to attain a position of security in society, high ground as she puts it (32). As the person who raised her, Nanny feels that it is both her right and obligation to impose her dreams and her ideas of what is important in life on Janie. The strong relationship between mother and kid is important in the African-American community, and the conflict between Janies idyllic view of marriage and Nannys wish for her to marry for stability and position is a good fiction of just how deep the respect and trust runs. Janie has a very romantic notion of what marriage should be. She saw a dust-bearing... ... the children. Works Cited and Consulted Baldwin, James. Go Tell it on the Mountain (1952). New York Bantam-Dell, 1952. Bourn, Byron D. Womens Roles in Zora Neale Hurstons Their Eyes Were Watching God and James Baldwin s Go Tell It On the Mountain Hurston, Zora Neale. Their Eyes Were Watching God (1937). Urbana, Ill. U of Illinois P, 1937. Kubitschek, Missy Dehn. Tuh de Horizon and Back The Female Quest in Their Eyes Were Watching God. Modern Critical Interpretations Zora Neale Hurstons Their Eyes Were Watching God. Ed. Harold Bloom. New York Chelsea House Publishers, 1987. Pondrom, Cyrena N. The Role of apologue in Hurstons Their Eyes Were Watching God. American Literature 58.2 (May 1986) 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York Bantam-Dell, 1937. xv.

Different Change Models

Change is vital in any organizations bid to achieve its objectives. It is therefore important for any organization to manage the transmit process carefully. Different change theoretical accounts such as Lewins, Mckinseys 7- s and Kotters eight step change exemplars can be used to hard-hittingly handle the change resulting from the purchase of EEST by Quest Culture. Lewins model. A basic notion about this model is that change is a journey rather than a simple step. Kurt Lewin identified three stages of change unfreezing, passing and refreezing.Unfreezing. According to this model, people in the face of a change get out feel uncomfortable and and so various significant efforts will be necessary to get them moving (Janis I. L & Mann, 1977)). This entails the use of push principle and lure methods to keep them going. Transition. For change to occur, time is required. Various levels of misunderstandings may also be witnessed during this stage. Training, counseling and any other ps ychological support will be necessary. Refreezing.This is the terminal stage according to the model which involves putting the change process into action. In nigh organizations, this stage can have positive or negative impacts. imperious in that it makes the next stage of unfreezing easier and negative in that it ability reduce the employees efficiency and effectiveness as a result of the change process Lewins model is very helpful in explaining human behavior. Every form of learning starts with a state of discomfort or frustration.Motivation and change mechanisms are thus necessary. Combination and elimination of excess positions as a result of the acquisition might result to discomfort hence Lewins model would be most effective in such situations. The advantages of this model include Innovation. Solutions to problems or new ways to achieve the organizational objectives are established. Provides ways for evaluating progress towards the change hence making the change process ea sy. It helps in allowing the change process to be easily understood.It is done in steps which prove it to be an efficient model still applicable today. The main disadvantage of Lewins model is that it is timely for any change to take place. The other disadvantage is that during the refreezing stage, the employees might be discerning of another change resulting to a change shock which might result in their inefficiency or ineffectiveness in discharging their duties. Mckinsey 7-s model This was developed by tom turkey Peters and Robert Waterman while working for Mckinsey & Co.and in 1978 by Richard Pascate and Anthony Athos (Janis I. L & Mann, 1977). The model considers a caller-out as a whole by taking into regard seven different factors strategy, staff, skills, systems, styles (organizational culture and management styles), structure and shared values such as mission and vision statement. This model would be most effective in situations where change is to be effected in the whole organization as foreign to a single department, product or process.The advantages of this model include It provides a better way to study and understand an organization it is a guide to organizational change as it combines both coherent and emotional split and since all the parts are interrelated, they must be attended to and addressed. The major disadvantage of this model is that since all parts are interrelated, a change in one causes the whole system to change. The other disadvantage is that the model ignores differences. Kotters eight step change model.Kotter identified eight steps for a in(predicate) change (Chapman, A. 2006). These include Problem definition. This refers to what is causing the change. Identification of a change agent. The agent must have clear knowledge of the situation and experience of the change process. Constructing the vision. This is where the organization wants to be after the change process. Communication. For change to occur, communication (both u pwards and downwards is necessary). Empowerment. Everybody involved in the change process needs to be empowered.Creation of small term goals. Rewards are very important at this step. Persistence. This is necessary even after meeting the short term goals. Implementation. This is by putting the change into the companys culture and practices. Kotters eight step model can be most effective in various diverse situations as opposed to the other models. Organizations despite their size, public or private status can use the model. However the model may lack or override nuances or realties that could be specific to a certain type of organization.The principles may also apply equally to all organizations but how the principles will be implemented might be different from one situation to another. Advantages of this model include Step by step model. Just like Lewins model, Kotters model is a step by step model easy to follow and understand. Enhances change in that instead on concentrating on t he change alone, other factors such as acceptance and preparedness for change are also well thought-out.The major disadvantage of this model is that since each step is necessary, one step cannot be skipped other the whole system will fail. The other disadvantage is that the model is time consuming since the steps involved are numerous. In my view the best model for the acquisition of EEST by Quest corporation is the Kotters eight step model as it prepares the employees fully before even the mission is created hence enhancing the transition process.

Own story Essay

It is often difficult to tell your own story, as you do not know where to start. It takes a lot of determination for every respective(prenominal) to take up responsibilities as well as responsible decisions in manners. There comes a time in every persons life when they are confronted with oppositions from all sides, from relatives, well-wishers and from commonwealth who do not want them to do well in life. It is only when an individual overcomes these oppositions, and does in life, that which (s)he always wanted to do, that the individual experiences satisfaction and pleasure in narrating her/his story.I feel happy to narrate my story, purely because I birth always followed my dream. Literature is a subject that I have loved from the age of fourteen and continue to do so. This passion for my subject is what encouraged me to take up literature for my graduation and the only morsel of support that I had in doing so was that which I received from my parents. Being born into a fami ly full of conservative science graduates who were ready to accept nix but positivism, I had to face resistance, a mighty lot of it.My high grades in English language at National level school examinations were not at all impressive to most of the people who were truly concerned about my future. Nevertheless, the unrelenting support that I received from my parents was the main factor that gave me competency to face this resistance. Hence, I pursued my dream, leaving behind all the grumblings of discontent from my well-wishers and entered my beloved schoolroom in one of the most prestigious colleges of my State. It is in this classroom that I discovered that I had taken the honorable decision after all, and started loving my subject even more.Having a military background often helps people to cultivate various qualities like punctuality and a temper that can never stand non-sense. They are the people who get an opportunity to travel a lot in their childhood and this further helps them to communicate easily and express themselves without any ambiguity. Since my father served as a Wing Commander in the Indian Air Force, I was fortunate enough to meet many kinds of people from various backgrounds, could make friends easily and could communicate effectively.These communication skills helped me a great tell apart with my academics and contributed to my success as a student, as proven by the position I hold in the class rank list. Education is empowerment and every individual has a right to this empowerment. Bias and prejudices based on caste, creed and poverty should never come in the way of this empowerment. Children should never be denied the right to education, merely because their parents cannot afford to send them to nice educational institutions.Keeping this view in mind, I signed up in Make A dissimilitude charity organization, which helps to teach under privileged children important subjects like English, Computer Science and Placements. I have enrolle d as an English teaching volunteer and this organization aims at teaching the Cambridge syllabus for English, that which is taught in most of the International Schools in the country. As a volunteer, I would like to give these children the best as they have an equal right to education.The urge to become independent is usually a driving force when it comes to youngsters seeking employment. This urge, combined with a desire to be of monetary help to my family is what led me to register at www. asiawriters. com. Writing is a boon given by God and at the same time, it is a talent that I have cultivated since childhood. I wanted to take maximum advantage of my talent in order to pursue my career as a mercenary(a) journalist. That is why, today, at the age of eighteen, I find myself writing this article.With the very little experience that I have in life and with acknowledging the fact that I am only a student, who recently completed her 1st year BA English Literature, I can say that th is is my story. The above-mentioned reasons have made me what I am today and although I am aware of the fact that I am a very young girl, I feel happy at having realized my dream. It was always my dream to learn literature and I have always dreamt of writing. Today I feel that I have accomplished something.

Indias Potential As An Investment Goldmine Economics Essay

India is poised in the universe scenario as a bulletproof emerging moneymaking(prenominal)ize in either Fieldss. It being a strong emerging trade place alike contributes to the fact that it is a compensable market for investment fundss. For the ancient few one-time(a) ages India has been accomplishing a steady growing which is due to the huge potency it has for phylogeny in every sector.Investings in India have been on a steady rise. The aim of this cover is to foreground the factors that can assist do India the Global Investment Hub in the close down afterlife. Every sector in the stir has a figure of chances for investings that disco biscuit profitable returns.Therefore India is on its musical mode to go the preferable market for planetary investors to put in the hereafter.India The Future Investing HubIntroductionFor the last decennary India has created its value in the universe fiscal markets as a stable and emerging market for puting. Right from positive marks such as the upward trend of the stock exchanges, addition in international direct investings, scenting GDP, increase gold monetary values to coping real belongings values.India is traveling up on the count of topographic points most desired by investors. There be numerous favourable factors lending to this scenario. The ordinances regulating investings by aliens have been relaxed and the procedure for doing investings have been simplified. With a wide country and the range for many new and on-going undertakings India is poised at place to offer huge chances to investors while offering moneymaking returns on their investings. sectors such as cars, banking, counsel, IT, substructure, oil and gas, power, existent estate, and telecom be active in the state with many on-going undertakings and with a range for farther investings.Over the past 5 old ages, India has been systematically accomplishing and mean growing rate of 8 per centum and has make its topographic point in t he fastest turning economic systems in the universe. formula India s GDP Growth RateThe economic lag that had its clasp on the whole universe had lesser impact on India owing majorly to its strong fiscal basicss and authorities intercession. The strong growing has been propelled by certain factors such as dining domestic market, foreign exchange militias which have been steadily turning, increasing exports, and FDI. These factors have led investors to believe and set their trust into India for puting intents. The GDP estimation for the current twelvemonth stoping March 2010, had declined to 7.5 per centum after the impact of the lag, but India on its manner to recovery still has the practical to accomplish its targeted 8 per centum growing.India has the 3rd largest stock of foreign militias among the emerging economic systems, foregrounding the fact that the economic system is on a steady way of growing.Figure Foreign Exchange Reserves Figure FDI Inflows in IndiaIndia is likely to imagine the largest growing in its portion of foreign investing and go the universe leader for investing in fabrication in the following 5 old ages( Beginning KPMG Worldwide Survey, 2008 ) In the great markets India has been a preferable emerging market for foreign capital influxs. Foreign Institutional Investors made a record investing in the Indian beauteousness markets of the melody of USD 17.2 billion 1 in 2007.The Indian stock market has emerged as an of import index all around the universe and has many investors keen due to the proud returns it offers. Over the last 5 old ages the Sensex has offered returns of over 19 per centum.Figure Returns Sensex V. Global IndexsProfitable Sectors for Investing in IndiaThe image of India has changed from merely being a kitty of cheap labour to a beginning of high quality human potency. Along with this image what has besides changed atomic number 18 the houses and investors resulting to put in India. This kick in undertakings and in vestings into assorted sectors of the Indian economic system has led to their rapid growing.Despite of this fact these sectors still hold a immense potency of development and offering returns. Therefore there are still a batch of chances of investing into these sectors on a big every bit good as little graduated table. These sectors have the possible to portrait India as a major investing hub.Let us now look at many of these sectors, their investing appealion and the concern potency they possess.Car and Auto Parts SectorIndia is one of the largest markets in the universe for two Wheelers and commercial vehicles, therefore being such a big universe market India already has a big figure of foreign participants runing in the state. Slowly more and more participants are happening it moneymaking to put up their ain fabrication workss in India or to come in the Indian markets through a Joint Venture ( JV ) to reach a portion of the pie. For illustration, Renault the celebrated Gallic c ar shaper has entered into JV with Mahindra to acquire its autos into India, Fiat has entered into a JV with TATA to acquire its ain autos into the state. Fiat and Mercedes are besides sing the option of puting up a fabrication works in India to give a encouragement to its operations.The growing of the car sector will besides give a push to the car parts market in India which presently has 500 organized participants and over 5000 unorganised participants who operate and wait on the car industry.With the car sector on a rise over the past few old ages and India traversing the grade of 10 million vehicles in 2006-07, the hereafter of puting in this sector is profitable.In the on-going auto-expo in New Delhi, Audi, the German Car maker was quoted as stating India does non hold big volumes, but it is the market for the hereafter and is bound to emerge as a major growing Centre in the Asia Pacific part in the following decennary. 2 There are many factors which are lending to the growin g of this sectorEasy funding in the signifier of loans and growing in buying power is driving the rider auto market.Change in the mentality of consumers i.e. consumers believe that autos should be replaced in a few old ages has led to the decrease in replacing cadence therefore driving the gross tax incomes of rider autos.Global sourcing of constituents from India is anticipate to travel up to USD 20 billion by 2016. 3 The automotive industry is pass judgment to increase to a size of USD 120-159 billion by 2016.It is anticipate to offer a Compound Annual Growth Rate ( CAGR ) of 13 per centum, which will fleece a batch of investings.Information Technology SectorThe tuition engineering sector has evolved unusually over the past decennary.Its portion of part in the Indian GDP has come up to 5.5 per centum in 2008-09.The package and services sector has generated big employment chances. It has risen direct employment from degrees of 0.19 million in FY 98 to 2 million in FY 08. T he Indirect occupation creative activity by this sector is estimated to be around 8 million.India s exports account for over 64 per centum of the overall IT gross, it is expected to increase farther to degrees of 40.8 billion in FY 09. 4 The IT sector is estimated to value about USD 75 billion in 2010.It offers a CAGR to the melody of 23.2 per centum, therefore proviso benefits for investing.Many foreign participants in this section have already made their move in the Indian market to harvest the benefits of the rampant development. Global participants such as Microsoft, IBM, Cap Gemini, Accenture, Oracle and SAP have set up their offices in India and have put in heavy investings. Along with planetary participants many Indian big leagues such as Infosys, TCS are successfully taking the market.Investing is being to a great extent carried out in founding and research and development. Many companies are puting up dedicated research installations to fuel newer research and develop bet ter and efficient merchandises.India s extended pool of attorneies go through in paralegal services and patents besides add to the advantage of development in this sector.India is besides the favorite market for outsourcing in this sector. The current market in this field is estimated to be USD 26 28 Billion worldwide. India is expected to hold a portion of about USD 13 15 Billion by 2013.InfrastructureSignificant investings are being made in the substructure sector. Many building companies are dining in India. Development undertakings such as airdrome buildings, development for nation Games 2010, building of overpasss, metro rail undertaking, monorail, industries, and other development undertakings have made India a major investing hub in substructure.The Planning Commission in its eleventh five twelvemonth class from 2007 2012, has proposed an outgo of USD 507 billion on infrastructural activities in India. The private sector is expected to lend 25 per centum of this outgo.Th e outgo in the eleventh five twelvemonth program on substructure has risen 125 per centum as compared to the 10th five twelvemonth program.Foreign participants such as Widmann AG, Mitsubishi Corporation, Siemens, Alstom and so forth hold already made their grade in India. With such high marks of investing India is an attractive finish for puting in substructure in the close hereafter with huge growing and return possible.The authorities of India is stressing on Public Private Partnerships ( PPP ) in order to portion the brunt of the monolithic outgo, but this in a manner has opened up big possible investing chances for companies to put in India.Large substructure investings are being carried out in the undermentioned FieldssElectricity coevals 70,000 MW of coevals capacity is to be added, a batch of investing is being put into non conventional beginnings of energy.Roadss new national principal(prenominal) roads, rural roads are being constructed. New stamps are being raised for the same and undertakings on Build Operate Transfer ( BOT ) footing are being introduced.Airports building of 35 non tube airdromes, and universe category airdromes in metro metropoliss.Oil and Gas Sector100 per centum FDI topic to sectorial policy ordinance except in refineries owned by national oil companies.Constitutes 15 per centum of India s GDP. 5 Caters to 45 per centum of India s energy demand.India is one of the largest petroleum importers and consumers in the universe.This sector is in all unfastened for planetary participants to come in, therefore showing a huge potency for investing.Foreign participants who are already present in the Indian market include British Petroleum, Shell, BG Group, Chevron and Total.Many new undertakings are in the grapevine and are waiting for the sufficient investing to come in. For illustration, the HPCL started refinery in Punjab could non offer work because of deficiency of enterprises, as non much investing was being put in. The undertaking picked up gait one time LN Mittal led Mittal Energy Pvt. Ltd. refractory to put in the refinery.Undertakings such asbing refinery enlargementsnew refinery buildingsputing up of new sell mercantile establishments for crude oil salelaying of cross state grapevines for gas and crude oil transitkeep big potency for investing.PowerInvestings ( Xth program )USD 72 billionInvestings ( XIth program ) EstimateUSD 150 billionTransmission Network Capacity ( XIth program ) Estimate37,150 MWRegulatory100 per centum FDI allowed in all sections including tradingOutstanding participantsNTPC, Powergrid, ABB, Alstom, Siemens, GMR, Adani GroupForeign participantsBP, BG Group, Shell, Chevron, TotalThe power sector offers a batch of chances for investing. Major alterations are being adopted for power coevals, as investing is being made into hydro power coevals, natural gas based workss, and old existing workss are being redeveloped to accommodate the modern times.The authorities aims at illuming up t he whole state, i.e. proviso electricity to all by 2015 therefore the transmittal web is being extended to supply for rural electrification. 6 Besides denationalization of electricity dispersion in many parts of the state has led to heavy investings by private sector houses.Rural electrification provides a big range for investing as less than 50 per centum of rural families receive electricity.Retail SectorIndia is the 2nd most attractive retail finish worldwide. 7 Current FDI policies allow 100 per centum foreign investing merely in sweeping cash-n-carry and 51 per centum in single-brand retailingRetail industry was estimated at USD 330 billion in FY07.The unorganised market in retail is far great in India, but the portion of the organized market is lifting and is expected to lift to 9.6 per centum by FY12.India is the fifth largest retail finish worldwide.The retail industry is expected to lift to an estimated degree of USD 618 billion in FY12. It provides for an attractive CAG R of 13 per centum.Foreign participants such as Levis Strauss, Wal-mart, Nike, Marks and Spencers etc. have set up their shops in India and meet it as a primary market for their operations. Further chancesOpportunityRetail franchises have being turning at over 60 per centum over the past 3 old ages, and are expected to turn further.Growth in hypermarkets and supermarkets in India is estimated at 50 per centum CAGR and 30 per centum for convenience shops in the period of 2006-11E.The retail roar is get downing to make the smaller towns.As the growing of the retail sector seeps down to the smaller towns the part of this sector will lift and lend to the overall development of the part.Real EstateThe existent estate in India has been on a steady rise with belongings and land rates increasing of all time steadily. India offers many puting options to foreigner and local investors.The real property sector contributes about 5 6 per centum to the GDP. The factors lending to the rush in the real property sector can be classified asTurning populationRising income degreesUrbanizationRapid growing in the IT sectorThe sector is expected to increase from USD 57 billion in 2007 to USD 105 billion in FY 12. The investings in this sector offer a CAGR of 12.8 per centum.The planetary participants runing in the Indian market are Emmar, Rakeen, Dishman Spires etc.Opportunity in the sectorResidential lifting population and urbanisation will take to a demand for newer lodging.Commercial the demand for commercial infinite is lifting led by newer companies in the IT and Banking sector.Retail newer shopping promenades and retail mercantile establishments will besides drive the real property monetary values.SEZs situation Economic Zones are coming up and pulling farther investings.Travel and TourismThe travel and touristry industry of any state has an of import function to play, providing to the tourers who come to see the state.India has been ranked among the top five tourer finishs out of 167 states.Tourism contributes 2.3 per centum to India s GDP i.e. 28.1 billion. 8 India is expected to hold about 10 million tourers in 2010.Investings of about USD 11.41 billion are expected in the good-humoured reception sector in the following 2 old ages.40 major hotel slyness names have their presence in India.The industry is expected to turn up to USD 60.5 billion by 2018, offering a CAGR of 8 per centum.Major hotel muckle names present in India are Shangri-La, Emaar MGF, Starwood Hotels, Hilton, Park Hotels, Accor.Opportunity for InvestingThe budget allocated for touristry has been increased.The authorities provides for five twelvemonth revenue enhancement holiday for two, three and four star hotels in the National Capital Region ( NCR ) .Commonwealth games in NCR provide a great chance for investings in the cordial reception sector.Increased domestic travel has created a high demand for mid section budget hotels.Medical attention bundles that combine stay with yo ga and spas attract tourers and have become a extremely profitable investing.Banking and Financial ServicesThe banking sector has grown multi creases in India pulling many world-wide Bankss to setup their subdivisions in India. Many Indian Bankss have besides ridden on the success narrative of the banking sector. The recent economic lag which led to the prostration of many Bankss worldwide did non impact the banking scene of India to a great extent because of the strong basicss.The recognition extended by Indian Bankss grew 25.3 per centum at the conclusion of FY 08. 9 Common Fund industry at the terminal of 2008 valued USD 130 billion.India stands as one of the fastest life insurance markets in the universe with a growing of 36 per centum in 2008.Opportunities in the SectorEntire banking assets to increase to USD 1 Trillion.SME Finance, Agri and Rural Finance, Institutional Finance and Project Finance offer a great chance for puting.Life insurance market is expected to turn with a CAGR of 35 per centum over the following 3 old ages to USD 80 100 billion. 10 Health, motor, and unit linked insurance besides offer a great potency.Private Equity, Venture Capital, Structured Finance, Real Estate Finance, Leveraged Finance are other emerging option for puting.EducationEducation in India holds a great potency to develop as an investing chance. The move towards denationalization of instruction has led to heavy investings in this field. giving medication outgo on instruction has grown at a CAGR of 11.6 per centum to UDS 29.5 billion in FY07.Merely 2 per centum of schools in India are IT enabled, therefore supplying an investing chance to follow information communicating engineering in schools.Opportunity in the SectorRegulatory Framework for Foreign Direct Investment 11 Figure Regulatory Framework for Foreign Direct InvestmentThe smart path requires no anterior blessing from any regulative organic structure prior to registering but merely after, it needs interactio n with the RBI though an authorised trader or banker.FDI in sectors necessitating anterior blessing by the Government is categorized under Approval path. The blessing is granted by the Government of India, Ministry of Finance, and Foreign Investment Promotion Board ( FIPB ) .Portfolio Investment for FIIsFIIs and NRIs registered with SEBI can put through portfolio strategies.FIIs can buy/sell securities on stock exchanges in those sectors which are non restricted.They can put up to 30 per centum of its portfolio in debt instruments.If a FII declares itself to be a 100 per centum debt FII it can do its full investing in debt or other eligible instruments.Tax Incentives that Drive Investment in IndiaSEZsA unit puting up operations in SEZ can bask income revenue enhancement vacation for a period of 15 old ages from the poin in clip it begins to fabricate its merchandise or starts operations.Export Oriented Units ( EOUs )Enterprises in Export Processing Zones ( EPZ ) or Free employment Zones ( FTZ ) or Software Technology Park ( STP ) are eligible to 100 per centum tax write-off on the net incomes from exports for 10 back-to-back old ages.Commercial Production or Refining of Mineral Oil100 percent revenue enhancement vacation for projects tenanted in commercial production of mineral oil for the prototypical 7 old ages.In House Research and DevelopmentA tax write-off of one and a half clip of the outgo incurred on the scientific research.Tax Holidays for Infrastructure ProjectsUndertakings engaged in substructure undertakings are entitled to a 10 twelvemonth revenue enhancement vacation.Tax Holidays for Power UndertakingsFirms engaged with power undertakings are entitled to a revenue enhancement vacation of 10 old ages.These revenue enhancement inducements pull heavy investings in these sectors as they prove to be good.These revenue enhancement inducements provide higher returns for the houses engaged in the undertakings.They prove to be good for the authorities every bit good, as they help in the puting up of industries in backward countries and aid in their development.DecisionIndia has a huge potency to pull investings from assorted beginnings in different sectors. The conditions present in India such as revenue enhancement inducements, authorities enterprises have a positive impact on investings. The stableness that India has shown in the clip of economic lag has raised the trust of the investors in the Indian economic system. With many undertakings in the grapevine India has to offer a big range for investings. Foreign influxs have over the old ages brought in big sums of hard currency militias in the state and the favourable conditions are expected to raise the degrees even more.Therefore India over the following few old ages has the possible to pull major investings and go a planetary investing hub. Its trusty image and invariably lifting GDP besides contribute to the procedure of India going a moneymaking market for investing.

Charles Dickens “Great Expectations” Essay

An exploration of the ways in which issues of class and status are presented in Charles daemon Great Expectations and L. P. Hartleys The Go-Between. some(prenominal) Charles Dickens Great Expectations and L. P. Hartleys The Go-Between discuss the class assumptions of early Victorian England around 1807-1823 is when roughly of the action undersurface be dated in any case in Great Expectations and at the start of the 20th century, the year 1900 in The Go-Between. Both novels portray a class structure in worsen or under threat, as the rise of trade unions and rights for women were to transform the quiet hierarchy that had existed for countless generations.In this essay I will draw unwrap the similarities and differences in how the two authors present the issues of class and status to the reader. Hartley often seems to place great value in the tradition and history of an ancient, aristocratic, ruling class Dickens regards beyond all else the value of hard work. Dickens argues that social status denotes nothing but money, whereas Hartley seems to glory in the upper-classes inwrought superiority, such as at sport and at music none can match Marion in skill.Hartley warns against the social mobility that makes Marion too good for Ted despite their love for each other and subverts the natural hierarchical order and security that has existed for centuries, yet Dickens denounces a society that lavishes upon the few at the exclusion of the multitude. Dickens characters suffer under or relish in justice offered by the plot, as good characters are rewarded and bad characters condemned. Hartley shows little similar sympathys as discussed below.Dickens consciously relays no support for the idea that the upper classes are naturally honourablely superior dispelling all pretentiousness to this tenuous link in the contrast between Drummle and Joe, whereas in Hartleys The Go-Between, Triningham is by far and away the kindest character, whom the reader instinctively warms to, and enchants all with his natural grace and elegance, seemingly affirming the assumption of the ancient idea of the moral superiority of the wealthy, going back to the Bible story of Job in the Old Testament, where God blessed a good man with wealth.Ironically, Triningham is already displaying the injuries already done to the aristocracy, he has been forced to rent out the home his ancestors have held for generations as he himself can no longer afford to live in that respect he himself has lost his wealth in his property, even though temporarily. Nevertheless, the middle classes Maudlseys do not appear to have gained by their social rise at the end.Some critics have argued that Hartley is arguing that a socially divided society is a dangerous one that Leos evaporated enthusiasm for a modernistic century so full of unfulfilled promise is systematic of unfounded hopes of a new Golden Age if society remains segregated between the haves and have-nots. That the Boer War, which scar red the aristocratic Triningham, protracted and disastrous for Britain with a devastating display of Britains faltering ratifyificance and importance in world affairs, is a sign of a difficult century ahead.Triningham, a representative of a dying aristocracy with unseen wounds that a display of natural elegance and grace can hide but not heal. In spite of this, I find myself wholly disagreeing with this view of Hartleys novel The Go-Between. Hartley certainly does warn of the death of the aristocracy, yet he does not rejoice in it. On the contrary, he mourns, grieves and laments the apparent loss of nobility throughout the work.Triningham is by far and away the most gracious, righteous and gallant character presented, there is only sympathy in a reader for his early death. I certainly fall on the case of Hartley strongly defending the hierarchical social order, and the aristocracys right to lead it. Yet it is important to do discuss other possibilities. Triningham then represents the stovepipe features of the aristocracy. Unlike Marian, from the start and until the end, there was no ulterior motive to Trininghams kindness he was as true as steel even in the eyes of the unfaithful Marian.He is patriotic to the end too and was wounded in the defence of his countries Empire. Despite all this, in the book Hartley presents Marian displaying no reverence for Teds feelings, instead she is cruelly unfaithful to him whilst engaged. Every other character in the book has faults of character or of action, but Triningham is beyond such. His demise might be Hartley warning the middle-classes of the dangers involved with usurping the natural order.Even so, the story is told from Leos point of view, and Leo admires Triningham to such a great purpose that his faults may be simply hidden from the readers view, or indeed perhaps the story is told from Leos point of view in order to yield Hartley to express his admiration. Even so, Leo the adolescent is also a bad judge of character and situation and so simply may be lay forward the wrong view. Be that as it may, the point still stands.

Horizontal Mergers Essay

Mergers occur when one production line firm buys or acquires another business firm (the acquired firm) and the combined firm maintains the identity of the getting firm. Business firms merge for a variety of reasons, both financial and non-financial. There atomic number 18 a count of types of nuclear fusions. Horizontal and non-horizontal are just two of many types. WHAT IS horizontal MERGER?A merger occurring between companies in the same industry. Horizontal merger is a business consolidation that occurs between firms who operate in the same seat, lots as competitors offering the same good or service. Horizontal mergers are often a type of non-financial merger. In other words, a horizontal merger is undertaken for reason that have little to do with money, at least directly. Simply stated, a horizontal merger is ordinarily the acquisition of a competitor who is in the same line of business as the acquiring business. By acquiring the competitor, the acquiring friendship is re ducing the rivalry in the tradeplace. Suppose, for type, that Pepsi were to buy Coca-Cola. This would be a horizontal merger. Horizontal mergers are common in industries with fewer firms, as competition tends to be higher and the synergies and potential gains in market share are much greater for merging firms in such an industry. Many businesses use this dodging when one is failing to perform. They merge as a last ditch effort to keep from going completely out of business. NON-HORIZONTAL MERGERA non-horizontal merger is the opposite of horizontal mergers. A merger between companies in different industry. It is a business consolidation that occurs between firms who operate in different space offering different goods and services. They involve firms who do not operate in the same market. It necessarily follows that such mergers produce no immediate change in the level of concentration in any relevant market. Although non-horizontal mergers are less likely than horizontal mergers t o create competitive problems, they are not invariably innocuous. FORMS OF HORIZONTAL MERGERSThere are two basic forms of non-horizontal mergers vertical mergers and conglomerate mergers. Vertical mergers are mergers between firms thatoperate at different but complementary levels in the chemical chain of production. Vertical mergers or vertical integration happens when the acquiring firm buys buyers or sellers of goods and services to the company. In other words, a vertical merger is usually between a manufacturer and a supplier. It is a merger between two companies that produce different products or services along the supply chain toward the production of some final product. Vertical mergers usually happen in order to increase efficiency along the supply chain which, in turn, increases kale for the acquiring company. In vertical mergers there is no direct loss in competition as in horizontal mergers because the parties product did not argue in the same relevant market. Just li ke horizontal mergers, vertical mergers can result in anti-trust problems in the marketplace by reducing competition. An example would be if an automobile manufacturing company was to buy up other businesses that exist along its supply chain. It takes many different types of businesses to support automobile manufacturing. If an automobile company bought a seat belt manufacturing company, companies that manufactured different parts of the engine block and the transmission, as well as sources of its raw materials, transportation, technology, and sales (dealerships), imagine the market power that would accrue to that automobile manufacturing company. It would effectively totally control the price for its vehicles without having to consider any other factors. That is the kind of market power that anti-trust laws are meant to control.However, it should be noted that in general vertical merger concerns are likely to arise only if market power already exists in one or more markets along th e supply chain. Conglomerate mergers involve firms that operate in different product markets, without a vertical relationship. They may be product denotation mergers, i.e. mergers between firms that produce different but related products or pure conglomerate mergers. Conglomerate mergers generally involve the union of two companies that have no type of common interest, are not in competition with any of the same competitors, and do not make use of the same suppliers or vendors. Essentially, the conglomerate merger usually brings together two companies with no connections whatsoever under one corporate umbrella. This type of arrangement can be very loveable when the investors for the newly created conglomerate wish to create a strong presence in two different markets. In practice, the focus is on mergers between companies that are active in related or neighboring markets, e.g., mergers involving suppliers of complementary products or of products belonging to a range of products tha t is generally sold to the same set of customers in a manner that lessens competition. Proponents of conglomerate theories of harm argue that in a small number of cases, where the parties to the merger have strong market positions in their individual markets, potential harm may arise when the merging group is likely to foreclose other rivals from the market in a way similar to vertical mergers, particularly by means of tying and bundling their products. When as a result of foreclosure rival companies become less effective competitors, consumer harm may result. However, it should be stressed that in these cases there is a real risk of foregoing efficiency gains that benefits consumer welfare and thus the theory of competitive harm needs to be supported by substantial evidence

Nazi Germany’s discrimination against the Jews throughout World War II Essay

As a result of anti-Semitism in national socialist Germany, a system of slam-bang suppression and control emerged that ultimately took the lives of an estimated 6 million Jewish people Anti-Semitism is an opposition to, prejudice against, or superstition of Semitic people, most commonly Jews. Anti-Semitism has existed throughout history, since Israels dispersion in 70 AD. In every land in which the Jews nourish lived, they have been threatened, violated and murdered, century after century. After Germanys defeat in World War I, many Germans found it hard to accept their defeat.These Germans connived a supposition that the citizens at home had betrayed them, especially laying blame on Jews and Marxists in Germany for undermining the war effort (http//www. historyplace. com/worldwar2/riseofhitler/ends. htm). This is the main reason that led to the extreme discrimination and remotion of basic rights of Jewish people in Germany during the 1930s and 1940s, however, there were many othe r reasons including Christianitys general hatred for Jewry. Jews were often the victims of Nazism.The first Jewish victims of the Nazi era were 8 innocent people who were killed in the streets on 1 January 1930 by Brownshirts. Soon after that, violence against Jews in the streets became common. Violence was an integral cancel of the Nazi programme Jews were molested in cafes and theatres, synagogue services were disrupted and anti-Jewish slogans became the daily calling card of Nazi thugs. (Gilbert,200131) One particular night of violence, known as Kristallnacht, is remembered with fear.During the night of November 9-10, 1938 thousands of windows were smashed out of Jewish businesses and homes, hundreds of synagogues were burnt to the ground, and more than ninety Jews were murdered. On March 9, 1933 the first Nazi concentration camp was opened at Dachau. On April 1, a boycott of all Jewish shops was put in place. It only lasted a day, because of threats of a counter-boycott in the USA of all German make goods. However, the expulsion of all Jewish people from Germanys Universities and then the Burning of the Books quickly followed the one-day boycott.The Burning of the Books consisted of 20 000 books burned in a massive bonfire in front of the Berlin Opera House, and opposite the University of Berlin. The books that were destroyed were judged to be degenerate and intellectual filth by the Nazis, many being written by Jewish authors. Also during this time, Jewish scientists and intellectuals were dismissed from their positions, and Hitler was quoted as saying If the dismissal of Jewish scientists means the annihilation of contemporary German science, we shall do without science for a few years.In late 1939, the first ghettos were created in Poland. All Jews were forced to move into a designated area of a city or town, which was surrounded by brick walls topped with barbed wire, and guarded by armed men. SS General Heydrich ordered that the ghettos were to be located on railway system junctions, or along a railway so that future measures may be accomplished more easily. Large numbers of people had to share small living quarters, and medical supplies and aliment were limited. The Jews could only bring into the ghettos what they could carry, and their luggage was searched and pillaged on their arrival.Life in the ghettos was hard, and death rates were high. Most of the deaths in the ghettos were by starvation or disease. In the two largest ghettos in Poland, Warsaw and Lodz, the death toll from starvation alone in the first twelve months after the creation of the ghettos reached approximately 42 000. In most of horse opera Poland, there were no ghettos. This was because General Heydrich had ordered Western Poland to be cleared completely of the Jews. Immediately after the Germans invaded a town, they rounded up all the Jewish people, made them dig large pits, then shot and buried them just outside the town.The ghettos were also referred to as concentration camps and slave grok camps. This was because while the Jews resided in the ghettos, they could be forced to domesticate up to fourteen hours a day in some circumstances. Some were deported to separate concentration camps where they would work on farms in the country to maintain a food supply for the German war machine. Others who stayed in the ghettos worked for the Nazis in munitions factories making armaments, or for local businessmen who paid the government for the use of slave labour to work their factories.These Jews were mostly considered totally expendable, and were subject to minimal food rations, a lack of medical attention, and violent beatings. At least half a million Jews died as slave labourers. The extermination camps, or death camps were the sites for hundreds of mass murders. Men, women and children were deported from ghettos and concentration camps to these death camps and usually taken straight from the train to a gas chamber where they were gassed to death. A few hundred people were kept alive as slave labour to assort through the clothing and luggage of the victims.A small part of this labour force was known as the Death Jews. These Jews performed the task of removing bodies from the gas chambers and denudation them of anything of value. They then dragged the corpses to a crematorium where the naked bodies were burnt. Most of the labour forces were killed and replaced whenever a new group of deportees arrived. The most infamous death camp was Auschwitz, where mostly deportees from Western Europe and southwest Poland were taken. Lilli Kopecky, a deportee from Slovakia recalls arriving at AuschwitzWhen we came to Auschwitz, we smelt the sweet smell. They said to us There the people are gassed, three kilometers over there. We didnt believe it. (Gilbert,200177) More than a million Jews were murdered at Auschwitz alone. The Holocaust is probably the most infamous instance of anti-Semitism in History. The oppressive ev asive action of Nazi Germany took away all the rights of the Jews, and wiped out almost the entire race of Jewish people in Europe. If the Nazis had succeeded in what they came so close to doing, there would non be a trace of Jewry remaining in Europe today.

Abuse of Woman’s Rights

ABUSE OF WOMANS RIGHTSA man once approached me and contained, Could you describe a fair sex in ternary words? I than asked A char womanhood from which century, the 15th or the 20th? He than said both(prenominal) After a moment of thought I replied, A woman from the 15th century would be, gentle, gentle and inspiring than I paused and confidently continued and a woman from the 20th century would be, grasping, greedy and greedy.You might all be wondering why I have such discouraged views towards the woman of the 20th century even though Im a woman, right? Since 1848, the birth of the charr expiration Movement, many women of the arena have changed their traditional feminine ways just to obtain what they call as sufficient rights. I have no objections to the term equal rights as ever soy(prenominal) human be despite female or male deserve to be treated equally. However due to the intricacy of this work many beliefs have been misunderstood, for example a womans age is every matter.In this century, the 21st century, if a woman is little than 20 years of age they have no responsibilities, they call it freedom. If a woman is less than 30 years old their career is everything and marriage should just be a distant dream. However if a woman were less than 40 years of age they would have to juggle a family career and their career but soon confronted with a need to lead a free life. As woman gradually grow older they free again just like they were when younger than 20. This is the message that Hollywood brings forward to every woman of the world, but if you were to compare movies of the past to those of today the personality and role of woman have changed dramatically.The Woman Liberation Movement did finally achieve their long wished dream, and that is to obtain equal rights. After awhile the movement was misunderstood and women of the world started rebelling/ protesting against zip fastener. All these women were just greedy for fame, m peerlessy and mostly power. For many years these women demanded equal rights. However in the book of law it states that women should be harbored as they are the weaker species.Where is the just in that? If woman are the weaker species and every woman of the world agreed to this law why do they ask for equal rights? The equalization in opportunities, why? If they wanted equal rights so badly the first thing that should have protested against was this law. wherefore was this law made in the first place? That is because it was designed to protect woman, to protect woman from the outside world and this weaker gender could be very vulnerable if caught alone. That is why this law was designed. Why havent they rebelled against this law? Thats because they are all very aware of the dangers that lie before them if this law wasnt present. The risk of anything chance to them would be twice the amount.When Eve was first made wasnt she made from one of the ribs of Adam? Eve came from a part of Adam. Doesnt that make her not as equal in everything compared to Adam? Eve just came from one tiny part if compared against the rest of Adams body. Why do you think God made it that way? A woman is the carrier of life they were designed for that one purpose. A womans body is not made build like a mans, which restricts a woman from doing a mans job.Perhaps woman are bored doing nothing at home, not being able to obtain and education, or money to support them self. My point is not to go against any of this issues, my purpose is to restrict the obsessions in believing that woman deserve more at this current century. We, the women have asked for more than we can ever afford. If a woman was a president and she was pregnant does that make her exempted from her duties? Wont that affect the country if she has to juggle parenting and ruling a country? A man doesnt go through that phase, thats why males are the leaders of the world, thats the secret behind that.Im begging every single woman of the wor ld right now, to get an education, get a start in your career but dont permit it affect anything especially your children, return the natural feminine ways that woman are created to be and dont be greedy for more than you already have because if the Womans Liberation Movements really did care about the woman of the world less women would be raped every year, less women would suffer financial problems, less women would be illiterate and less women would die due to just being a woman. Im now pleading to everyone to take a stand, dont follow the temptations, and follow the true path because that path would lead you to the greatest success you can ever achieve. Thank you.

How to Treat Depression Without Medication Essay

While it takes much than a simple life-style change to effectively gust a medical exam issue such as depression, it is not more medication that this Country need more of, but rather a great awareness, better mental health education and greater access to therapy for those suffering from this condition. Depression is as much an organic, physiological issue as a depleted bone or heart problem but beca intake it cannot be seen it is often ignored, dismissed, mistreated or over-medicated by the vast majority of healthcare providers.Todays HMO driven, medication dependent society tends to pretend pharmaceutical band-aids at the problem of depression. A more holistic, therapeutic approach, ideally involving the family/support system of the diligent would, in the long run, be both(prenominal) a more effect and lasting treatment for the tolerant and more cost effective as well. While depression can, in fact, be helped by the use of proper medications, any long-term treatment must include counseling/therapy and significant and lasting lifestyle changes.Depression is, in fact, the catalyst that has lead me to pursue my current academic and professional dream to fuck murder a Psychologist. It is also something that I have a great deal of personal experience with, both as a parent of a clinically depressed teenager and as a fair sex living with a depressive disorder myself. In my own personal experience, the majority of doctors tend to throw medication at the issue of depression, when in fact, for many patients, therapeutic counseling and psychotherapy is often all that is needed.This vogue to medicate first and counsel second, especially in teens, can be irreparably damaging. Psychological medications, by their very nature, effect brain chemistry and can have huge negative situation do suicidal tendencies, physical aggression, dramatic weight gain (which can have psychological and other medical side set up of its own), to name a few. These side effects c an often times be even more emotionally damaging and dangerous to the patient than the depression itself.In 1998, after(prenominal) old age of struggling, I was diagnosed with Post Traumatic Stress Disorder. My own personal struggle with depression has also bear on quite a few medications, with varying successes and varying degrees of side-effects. While searching for an effective treatment for me, my doctors bring down any number of SSRIs, Beta Blockers and other commonly prescribed medications for the treatment of depressive disorders. I fought with sexual side effects, weight gain, crippling panic attacks, suicidal thoughts and more.In the end, I chose to wean myself from the medication and focus on therapy and the necessary lifestyle changes that go along with it. It is still a daily struggle and a option to be happy and fight the demons that haunt me, but with the help of God, my family and my therapist, I am happier and more adjusted than ever before in my life. In a dev eloping brain, like that of a depressed adolescent, these potentially hazardous side effects can be even more detrimental.In 2006, My then 14 year old daughter, when faced with depression due to her parents divorce and adjustment to life as an regular army Brat, was put on Prozac by her Family Practice Physician. Within 30 days she had to be hospitalized and detoxified after suffering a psychotic episode at school and weeks of suicidal and homicidal thoughts. After a year of numerous diagnoses, multitudes of different psychological medications and weight gain of almost 80 pounds, she was no more emotionally stable than she was when she had begun the treatment.With the assistance of a new Psychiatrist and Primary Care Physician, we weaned her off all of the psychological medications and instead enrolled her in bi-weekly, one-on-one counseling with a Psychologist. It took her almost 3 long time to undo the damage the experience with the hospital and medication trials had inflicted on her. She is finally doing well, is stable and uses counseling, meditation, breathing techniques and a number of other therapeutic tools to deal with the stresses of life, rather than continuing to be medication-dependent and suffering the side effects of those medications.

Beach water

The beaches atomic number 18 considered as important amateurish resources. The recreational activities performed at beaches involve a physical radio link with piddle, such as sail-boarding and swimming. There is constantly a risk of having an accidental injury but apart from that great deal to a fault face major wellness problems because of the contamination the beach water. The biggest concern is the microbial contamination by microorganisms such as phylum Protozoa viruses and bacterium. The extremely dangerous sewage that comes from urban argonas has a number of disease causing organisms in it.Storm drains alike contribute to microbial contamination because they sometimes bring the pet waste with them and deposit it into the beaches. Humans are exposed to bacteria and dangerous viruses through the ingestion of the contaminated water which occurs through the entry of water from nose, eyes or ears. Some types of illnesses that are associated with the contamination of the w ater are some respiratory illnesses that are ca apply by the entry of contaminated water into the lungs and Gastro-intestinal disorders caused by the entry of contaminated water into stomach.There are also some infection associated with the beach water contamination which are minor and are caused through the contact of contaminated water with eyes, nose and ears. Fecal Coli-form bacteria are found in the intestinal tracts of animals and are passed out of the body through fecal waste. Fecal waste is present in the sewage and when that sickly treated sewage is drained into the beaches, it contaminates the water. Swimming in the water in which coli-form bacteria is already present, increases the chances for homosexual to develop certain illnesses such as nausea, stomach cramps, hepatitis and typhoid fever.One way to fight with the fecal coli-form bacteria is to wash with soap after swimming in the contaminated water. In order to save people from the contaminated water there was a tr eaty signed by the United States and Canada, Great Lakes weewee Quality Agreement. It argues that recreational waters should be substantially free from bacteria, fungi, and viruses that may produce enteric disorders or eye, ear, nose, throat and skin infections or other human diseases and infections (EPA, Para. 5). To prevent the recreational water from being contaminated, there are many water quality control programs conducted in every state.Microbial standard exceedances are used to measure the risks associated with the contaminated recreational water but due to the limitations in frequency comparison of exceedances its been a challenge to evaluate the recreational water quality (EPA, Para. 9). (NRDC) depicted object Resources Defense Councils celebrate dog monitors the quality of beach water and warns the authorities to take actions. NRDC identified 131 beaches in 23 states that go against public health standards (NRDC, Para. 4). The most important challenge that we face is t hat the water quality standards recommended by EPA are said to be 20 years old.They do not meet todays health standards because there are many other diseases identified now. There is an yearly report by NRDCs annual watchdog, Testing the Waters A Guide to Water Quality at Vacation Beaches, which has called for several improvements in monitoring beach water (NRDC, Para. 3). Improvement in the treatment of sewage also will process in avoiding the health risks. Environmental Protection Agency, retrieved on 08/22/08 from http//www. great-lakes. net/humanhealth/other/bacteria. html National Resources Defense Council, retrieved on 08/22/08 from http//www. nrdc. org/water/oceans/nttw. asp? gclid=CIer1c-KpJUCFROA1QodGBoJjw

Marketing Plan for Sony Xpreia Essay

The following report is a merchandising intend for Sony Ericson Mobile in Australia for the 2012-2013 financial course. The Sony Ericson tick off continues to grow in un frequentity after several years of underperformance. This has occurred out-of-pocket to Sony Ericson trying desperately to hold onto its premium brand image that comes with a lavishly cost and non cogitateing its resources on finding the right keister trade that suites its technology and innovation. The foodstuffing plan allow focus on the supple foodstuffplace and diminutively analyse this grocery in Australia.Also analysing Sony Ericson as a partnership, as sound as its competitors, clients and SWOT analysis. Sony Ericson has missed a critical commercialise that its advanced technology would fit perfectly with. This report result argue that by incorporating the tween mart by this merchandising plan Sony Ericson volition be qualified to stop the growth in unpopularity that it has gaind all over the last some years.IntroductionIn this report the Sony xpera work on capable ph i volitioning be critically analysed in foothold of its market class, current objectives, the market it calculates, Sony occupies an irreplaceable position in the sport world, and its subsidiary, Sony Ericsson, also has hard combat in the supple ph whiz industry. Sony combined officious techniques with their own gaming technology, which created the Sony Ericson Xperia stand for.Xperia Play is a planetary tele call back set with incredible second function which is f age at untested person adults and gamers, and has a good reputation inside the customers. The marketing strategy that was implemented has directly bearinged a peculiar(prenominal) market, young adults. As a issue of this it has made the harvest-festival obligate a fairly subjective purpose market which Sony corporation prove to increase authority mastermind market by repositioning the Xpera Play phone toward s a jr. audience. This campaign provide reposition it to focus on tweens.Situational psychoanalysisSony Ericson currently targets older teenagers through and through to young adults for its peregrine phone. But it seems that the liquid phone is lost indoors this market as the market theatrical role the xperia bout holds comp atomic number 18d to many other snotty-nosed phones in this market is very small, Even thou Sony Ericson is a well known and well respected brand. The drop is ca employ due to the fact that Sony commence been targeting the wrong market. Company AnalysisThe marketing close set uprs for Sony Ericson be the Senior Brand selling Manager. Sony Ericson has not been consistent in promotional activities for its officious phones. Mostly the brand focuses on trying to hold its premium image with marketing broadly speaking focusing on its premium range of smart phones. This has reflected in its sales, it has made consecutive losses since 2010. The just about likely reason for its lack of successful campaigns is the lack of resources dedicated to designing and implementing campaigns to attract the right target audience, which is why the company continues to make losses and lose market sh be. PESTL AnalysisPoliticalProposed legislation much(prenominal) as the carbon tax which will grind away prices of shipping. Many peckinesses bemuse had to raise the cost of their returns to make a profit. Also this tax affects outlet stores in terms of electricity charges, which will again raise the prices of mobile phones as business tend to pass on the cost to consumers rather than bearing it themselves. scotchWhile the global financial crisis has affected a plethora of industries, The Australian economy has re primary(prenominal)ed relatively strong with per capita households spending an average of $40000 (CIA 2010). Despite this consumers have cut back on spending, preciseally on items such(prenominal) as food, entertainment, c galvanic pile hing, cars and mobile phones. Ergo the economy is slowing down because consumers are not spending decent money This affects the sales of mobile phones majority because consumers are not spending enough money on replacing or updating their mobile phones or on entertainment. Also another economic portion is the high Aussie dollar causes imports to be cheaper because countries such as china which manufacture the harvest-home have a low rate currency. This means that the companies are able to import more products for a get price.Socio-cultural late consumer trends at bottom the gaming product market are driving a youthful theme of product innovation. Todays society tends to be busy and on-the-move and want to increase their leisure beat at their own discretion. To meet the needs of consumers, companies are innovating gaming products making it more mobile. In addition the functionality of the multiplayer computer program has created a whole new range of social looks where consum ers are able to interact with each other. engine room engineering science john be utilized as an advantage within the industry as it provides the magnate to design and create new products and expand or promote to specific target markets via interacting with consumers on an online basis. Technology has allowed the ability of online shopping as consumers are leaning towards this woof as the most popular option of shopping. The internet has opened up a whole new market with the use of social media networks and websites companies can easily target a global target market. As the rate of technology is increase consumers are able to communicate with each other on a social multiplayer platform where content may be purchased online and downloaded straight to their device.LegalSony company has always been one of the master(prenominal) victims of the piracy in game industry. The characteristics of this phone are powerful game function, provided it also made it easy to create pirating gam es. Compared with Sonys genuine products, pirated products have a huge price advantage, the fact that they are mostly free, and this does attract a lot of deal try to obtain these game products illegally, and that is the reason Sony has to use the Copyright law to shelter their game products, so their game products can make a maximum profit Rating transcription for games is required, Users are able to download a lot of games to this phone through the network, according to the Rating System, which these games have to limit the players from downloading content not suited to their age. This is needed to protect kids from Violence and pornography.SWOT AnalysisStrengths carcass as a one of the kind device that could become a big hit not many phones competing in the very(prenominal) categoryTactile buttons provide more immersive gaming experienceDelivering soothe quality gamesDesigned portable gaming in mindInclude a game tablet with input controls and interface recognizable to hard core gamers. Multi touch gadget powered by Android Gingerbread is one of best versions of Android OSWeaknesssRelease of two more phones from the Xperia line during the same time Not many people buy just for gaming purposes preserve screen gaming controls are not as responsive and precise Suffer key hardware limitationsLacks 4G LTE, HDMI portTouch sensitive circle are not as responsive and dont replace the preciseness of actual joysticks Touch sensitive circles are just not as responsive as we would like, and do not replace actual joysticks. Android games dont support the controller buttonsNo backups for downloaded games/ purchased gamescentral processing unit AND GUP not the bestDisplay has poor viewing anglesNo smart dialing and shutter keyOpportunitiesA new open marketParent company Sony owns EA and many other gaming companies games can be adapted to be able to be played on the xperia Can earn a lot of r stock-stillue from game purchases and applications Better quality Games compa red to other phonesExceptional online experience to grow a customer baseStrong customer necessitate naughty percentage of young adult marketHigh disposable income in rising marketThreatsChain stores not wanting to stock a new niche mobile phoneindependent stores not wanting to store Sony Ericsson phones retail stores wanting tumid discounts to sell phone because of popularity of competitors models Competitor products such as iphone, htc, MotorolaAussie dollar going back downRetail stores having preferred suppliers or contracted with particular suppliers and having a non compete Competitors copying the innovation of PSP phone and provide at a cheaper price Fully fledged gaming devices such as DSObjectives accusation StatementSony Ericson mission statementTo provide quality end to end communications services to twain retail and small to medium corporate customers and To give them the most help we ever can in the most professional way.Market ObjectivesMaintain and increase sales i n specific target market. Advance and open up new market for kids and teenagers. annex the brand ken among the target market to measure this objective, the organization will conduct interviewer-led surveys in shopping centers or on the street all triple months. Increase the brand share by 1% within two years, which will be confirmed by periodically checking the brand share chart for growth indication. Establish multi-channel retail practice, in particular focusing on internet retail, to expand sales. Adapt and respond to the wide consumer needs of products. gross sales objectivesIncrease sales by 15% in first year.Increase sales by 30% over three years.Increase market share to 20% of the total target market segment within three years.Communication objectivesSet up feedback section for Xplay on websiteIncreasing Feedback questionnaire response ratescontention at that place are 100s of companies which make thousands of mobiles phones. Which break down further into smart phones an d non smart phones. This makes the mobile phone market very agonistical. The average price of mobile phones in Australia range between $300 and $800. Sony Ericson phones tend to price in the premium range with their mobile phones ranging from 700 900 AUD, Which limits the retail segment for Sony Ericson even further. The main competitor for Sony Ericson is the Iphone, as it has the oversizest share market of any phone.A selection of the primary target market competitors is found in table 1. A secondary root word of target can be found in figure 1.They are secondary nevertheless because of they are not as used as the primary competitors and others do not compete in the mobile phone market but in the game market. These are still considered competitors due to the type of phones Sony Ericson make which has a heavy focus on gaming.Primary SecondaryIphone Alcatel Samsung Blackberry Nokia Amoi HTC Sonim LG Playstation Portable Motorola Nintendo DSCompetitive AdvantageSony Ericson curr ently is the only brand that is making a mobile phone combined with a portable gaming device. Sony Ericson mobile phones are made by Sony which is a multinational company owning many companies in many areas. Including gaming, Sony owns EA, one of the leash gaming brands in the world. Sony Ericson is one of the most well known mobile phone brands in the world. Sony Ericson has groundbreaking designs and materials, which is appealing to the target market.Customer AnalysisEven though the product is a smart phone, price is a major factor for the Australian consumer. The primary consumer is primarily young in age, and they demand value for money at a competitive price. The product must also fulfil their mundane needs. The other factors that are important to the consumer are quality, comfort, function, style, design, speed, image, status, power, and functionality, variety of apps and games and durability. rear end market Segmentation and Positioning visibleness market segmentsGeographi c segmentationPeople can purchase the Xperia play anywhere in the world. complete Australia will be the target market for this product, but mainly focuses on the three biggest cities, Sydney, Melbourne and Brisbane.Demographic segmentationXperica Play targets this product for Tweens age between 12 to 15. Generally young people do not have a high income they may have to persuade parents to purchase this product.Psychographic segmentationThese days young people are experiencing a rapid lifestyle which leads them to save time including spending time to play games. The sales potential for this specific product is high as little kids savour playing moving-picture show games and interact with their school friends.TargetingTweens (12 15)The sales potential for this specific market is high as little kids enjoy playing boob tube games and with this product they are able to interact with their school friends. Tweens will be able use the ability of pester power to allow their parents to p urchase the Xperia Play for them. There for the price of the product may be conceal as they consumers parents have the income to pay for the expenses. There is also a large market share as tweens receive their first phone and they will be influenced by the painting game functions.Young Adults (16 25)The sales potential is for this specific market is high as the age group has a moderate income and will be likely paying for their own expenses therefore they will be able to make their own decisions on what product to purchase. The cost structure can be moderate as they will have sufficient funds to pay for the Xperia Play. The Market share for this market is high as the consumers are able to purchase their own applications at their discretion.Other 26+The sales potential for this specific market is fairly low as the age group has inadequate time to charter the leisure activity of gaming. Although this market may have greater income the phone may not have the functionality that this market is looking for. The competitive situation is not that good as this market may be looking for a product that provides better communication functions opposed to video game functions. Select Target SegmentsTweens of the ages of 12 15 tend to have a large amount of leisure time the large majority enjoys new technology. The specific Target market locations will be in Australian located in the major cities. The use of Pester Power amongst tweens may persuade parents to purchase this product increasing total sales. Tweens tend to be more social, opposed to older generations because they have more free time available, Tweens have the opportunity to react with each other, and this can be an opportunity to allow the consumers to utilize the multiplayer functions leading to multiple purchases by peers increasing the total revenue.Xperia play will attract the target market with the phones functionalities, lower price range as the target may have lower income, social benefits and essen tially the video games. After careful analysis and evaluation, the target market segment chosen will offer the superior potential for the product and consumers. It provides maximum sales potential increasing the sales revenue and total market share, and will have a competitive advantage within the young audience. PositioningThe Sony Xperia play will undertake a market positioning strategy where the target market will perceive a valuable offering in relation to competitors. The experience that the Xperia can provide is of a fun spirit opposed to a professional business nature as a fundamental aspect is the seacoast out gaming functionality. The phone has a very innovative design and functions the price of the phone will be of a moderate price as the target market chosen tend to go for the cheaper options. Although the price of the mobile phone may not be expensive, a high quality must be met as customer generated media can play a vital role in the decision making process of consum ers.The service that will be provided is comprehensive it has a specific market where owners of an Xperia Play are able to purchase and download various games and applications which will be of high convenience in regards to the users discretion. Following these set of attributes will help position the Xperia play to the assigned target market and provide a competitive advantage in relation to other products. The target market segments will perceive this product as the dominant offering.ProductXperia Play is a gaming mobile phone with incredible function which is targeted at young adults (age 12 to 15) and gamers. The phone has a very innovative design and functions the price of the phone will be of a moderate price as the target market chosen tend to go for the cheaper options. Brand name highly impact on the target market due to the variety of good quality related with technology. Sonys slogan is meant to make people smile, so it tried to design mobiles like Xperia Play to deliver the Sonys purpose. Sony encourages their customers to buy this mobile phone by giving guarantee for their high quality products. PlaceMobile phones will be exchange through online retail stores, big Australian retail stores such as JB HIFI, etc, as well as smaller retail stores, Telcos such as Telstra, Optus etc online store as well as retail stores, Stores limitedizing in mobile phones such as crazy johns, all phones etc, Sony Ericsons own retail stores and its online website, department stores and Technology stores.The opportunity exists to expand the distribution network in all areas listed. However the main outlets to target are Telcos as this is the first stop where consumers go to buy mobile phones, the second would be bigger retail stores such as JB HIFI as they have a larger customer base and the ability to attract more customers, the third main outlet to target would be specialized mobile phone stores such as crazy johns and all phones as they constantly are advertising and attracting new customers as their main focus is mobile devices, these outlets must be targeted throughout Australia.A selection distribution policy will be undertaken for the Sony Ericson mobile phone range, the main focus will be on customers mainly tweens who have not owned a smart phone earlier and are upgrading to one, but the priority will remain with tweens who enjoy gaming. PriceThe Sony Xperia play phone ensures that a high standard of quality is present whilst having an appropriate selling price that is both beneficial for the company and contains a positive perceived value towards the customers. The mobile phone will be introduced through mobile phone service companies and their plans with additional costs, such as Telstra, Vodafone, Optus etc, and will provide a range of packages and discounts to create a satisfying option for the consumers. As consumers are aware of various other phones and deals that are arising within the market a mid-to-low price range that is co mpetitive in relation to other phones will be evident, as it also relates to the target market of tweens.In addition various pricing policies will be needed according to different functionality of the device such as memory which can relate to a variety of customers needs. The price that is chosen will allow the company to maximize their benefits as well as customer satisfaction, the price may be reduced to allow for a competitive advantage and the revenue will be received through the use of the phones applications and video games designed specifically for the phone that may be purchased on the online market. PromotionThe phone appears on Sony Ericssons official website as well as some mobile phone retailers Web sites, so re-set up a special introduction is necessary, set up some special entertainment features on the official website of the Xperia play, such as virtual phone system experience, the online game demos, in order to improve user interaction. TelevisionXperia play will spe nd $100,000 on television advertisements during peak times where tweens would be watching TV, this is justified as tweens spend on average about 35% of their time watching television, The time that is most fit is before and after school, on such television channels featuring cartoons and such television shows such as The Shak, Total Girl, Toasted TV etc. The advertisement will be relative to the target market as they are presented during the specific time. Printed MediaXperia play will be promoted through magazines considering that tweens are the second largest market for magazines having a market share of 50%. Magazines such as K-zone, total girl, KIDS, M.A.D. will be exchange with vouchers for the Play station network. When purchasing these particular style of magazines usually they customer will receive promotional items, therefore there will be available game demos within the magazine.Public communicate confused imagery of posters will be placed on universal transport on spe cific bus routes located around the streets of primary schools. This will allow maximum awareness throughout the target market of tweens as they will be exposed to the media on buses trains and bus stops.Official website and ForumsGaming forums are popular amongst tweens due to the fact that they can provide information regarding the video games such as hints, cheats and walkthrough guides. The Xperia Play will be implemented throughout these particular websites containing imagery and videos related to the xperia play and contain various reviews. Consumers will be able to gain information about the xperia play and its applications, registered accounts will also receive each week emails offering a range of discounts and download vouchers Evaluation and Control Campaign evaluation is a critical component of the plan as is the justification for the overall effectiveness of the campaign in the core areas. There are a range of factors that can determine the effectiveness of a marketing plan as shown in figure 3, such as Brand awareness this will be achieved through surveys of the awareness of mobile phone brands on consumers Consumer attitudes this can be achieved through surveys done on the general public in regards to Sony Ericson and if theyre brand is a good or bad brand. Test promotion activities this can be achieved through evaluating if sales are on an upward trend as well as brand awareness since the launch of the plan Review marketing mix this can be achieved through evaluating sales and profit to see if they have gone up, it means the marketing mix is effective Sales review this can be achieved through evaluating sales to see if they have gone up, it means the marketing mix is effective Profit review this can be achieved through evaluating profit to see if they have gone up, it means the marketing mix is effective Review company objectives reviews this can be achieved through evaluating the entire marketing plan to see if it has been effecti ve in achieving the original objective if not it has to be altered. Market share this will be achieved through surveys on websites such as Facebook etc. of what brand of mobile phone individuals own. Figure 3The marketing group will approach various kids magazines and the sunshine mail. Websites The oversight team will contact various gaming websites in order to promote the product throughout their sites The website development team will edit the website to allow consumers to gain relative information. Public TransportThe market team will contact Translink in order to allow the approval of promotional items suitable posters will be placed at public transport areas Television advertisement The Marketing team will gather various information on the most appropriate times to view advertisements for the specific product, it will allow maximum brand awareness to the target market Bundle PackThe Management team will contact various mobile phone service companies and give acknowledgeme nt of specific offers In store Testing The Management team will ship out testing devices to mobile phone service companies so that consumers are able to experience the device Evaluate campaign The main managers and CEO will go through intense analysis of the situation to evaluation every aspect of the marketing plan in order to provide additional help where needed to ensure that the objectives are met by the deadline.Conclusion/ RecommendationThis report set outs the marketing plan for the Sony Xperia play mobile phone in Australia. As outlined in the report, the target market consists of the target market of tweens that are aged from 12 to 15. The sales objective was to increase sales by 15% within the first year and 30% within three years and increases the market share by 20% over three years. The main marketing objectives are to main and increase sales within the specific target market of tweens and increase the total brand awareness. Essentially the Xperia play will be repositio n to adapt and respond to a wide consumer need of products. Promotion activities will include magazine, newspaper, websites, Public Transport areas, Television advertisements and mobile phone bundle packsReferences The Definition of Marketing. American Marketing Association.http//www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx. Retrieved 2011-04-04. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language Marketing Activities and poetic rhythm Project. Principles of marketing (5th ed.). Kotler, Philip Gary Armstrong, Veronica Wong, John Saunders (2010). Marketing defined. .).p. 7. Retrieved 2009-10-23. Definition of marketing. Chartered Institute of Marketing. Retrieved 2009-10-30. world(prenominal) Marketing Modern and Classic Papers (1st ed.). Paliwoda, Stanley J. John K. Ryans. Back to first principles. p. 25. Retrieved 2009-10-15. A Framework for Marketing Management (4th ed.). Pearson Prentice Hall. 2009.ISBN 0-13-602660-5.View as multi-pages