‘A Critical Exploration of Organisational Structures and Essay

‘A Critical Exploration of Organisational Structures and Cultures’ - Essay Example The culture of any college evolves with the advancement of time and it depends on several factors like the infrastructure, composition of the college lecturers and management style. A good college culture will certainly aid in positive behavioral changes among the students which in turn would be instrumental in their career building and society development. Hence, any organization would wish to impart meaningful college culture among the students. In United Kingdom, several college organizations have been working hard to inculcate good culture among their college students. For achieving this goal, al the positive factors influencing the college culture have to be promoted and negative factors have to be controlled. Organization structure is most important factor that influences the college culture in United Kingdom. Let us analyze how the organization structure influences the college culture: The organization structure will have tremendous influence on the college culture (Anderson, 2007). It will decide the style of the presentation of the students and other functionaries in the college. In United Kingdom, the college culture is significantly influenced by the organizations’ structures and college management bodies. The technological advances and information technology also brought significant changes in the college culture in United Kingdom (Kouzes and Posner, 2003). One of the most important effects of organization structure on college culture is contributed by the rapid advances in the technologies available to librarians to access, manage and deliver information to students and researchers. Better library services would help in having better access to diversified information of the different parts of the world which in turn would enhance the broader knowledge of the students or clients and hence their culture would witness tremendous change. At the same time, the emergence of new technology may also

Phoenix Jackson and the Modern Day Woman Essay Example for Free

Phoenix Jackson and the Modern Day Woman Essay A phoenix is a mythical bird of great beauty fabled to live 500 or 600 years in the Arabian wilderness, to burn itself on a funeral pyre, and to rise from its ashes in the freshness of youth and live through another cycle of years: often an emblem of immortality or of reborn idealism or hope; a person or thing of peerless beauty or excellence; a person or thing that has become renewed or restored after suffering calamity or apparent annihilation; A person or thing regarded as uniquely remarkable in some respect. Eudora Welty, in her character Phoenix Jackson, creates humanitys counterpart of the phoenix firebird from oriental tradition (Wampler 4 June 2013). Although Phoenix Jackson can not lay claim to the immortality manifested by consuming fiery rebirths (as does the mythological bird), she possesses a fiery spirit and is consumed by love for her grandchild (Wampler 4 June 2013). Phoenix Jackson is wise, confident, fearless, tenacious, courageous, and has a clear goal in mind, which is to get her grandson’s medicine despite any obstacle that she may face. Phoenix Jackson can be summed up in one word which is noble. All women should have the characteristics of Phoenix Jackson but some of those characteristics are being lost with the evolving society. Phoenix Jackson is an elderly African American woman walking into town on a cold winter morning to get medicine for her sick grandson. One aspect of Phoenix’s likeness to the mythical phoenix is their journey before they die. The Natchez Trace is an old highway that runs from Nashville, Tennessee, to Natchez, Mississippi (Natchez Trace 27 May 2013). By 1800 it was the busiest in the American South (Natchez Trace 27 May 2013). Phoenix lives â€Å"a way back off the Old Natchez Trace,† which indicates that the journey along with the fact that it is December is difficult for her (A Worn Path n. d. ). The obstacles she faces shows how deeply she cares and sacrifices for her grandson. At the end, when we are told she â€Å"began on the stairs, going down† it indicates that she is faced with a return journey as difficult as the one she has just completed (A Worn Path n. d. ). She is also between 80-100 years old which further magnifies the intensity of her journey and the tragic situation of her grandson’s dependence on her. Like many people who have lived to be Ms. Jacksons age, they gain strength from the years of trials and experiences in their lives. Ms. Jackson was unschooled, black and a woman who grew up during the depression and slavery years. This along with her many years on earth have made her cautious, strong willed and driven. Phoenixs appearance is yet another aspect of her likeness to the phoenix. At the beginning of the story, Phoenix is described as having a golden color [running] underneath [her skin], and the two knobs of her cheeks were illuminated by a yellow burning under the dark (A Worn Path n. d. ). Welty further describes Phoenixs hair as being tied back in a red rag (A Worn Path n. d. ). These images cannot be taken to be a mere coincident as the phoenix from the ancient Egyptian legend is described as having a beautiful red and gold plumage. Furthermore, Phoenixs eyes are said to be blue with age (A Worn Path n. d. ). This description is the first of many that give an indication of her age. The phoenix is a bird that matures to an extreme age before it bursts into flame and is reborn from the ashes. Welty also employs some rather unusual imagery, in which she describes Phoenixs skin as having a pattern all its own of numberless branching wrinkles as though a whole little tree stood in the middle of her forehead (A Worn Path n. d. ). All of these ties back in with the age the phoenix grows to. During the 1940’s women’s roles and expectations in society were changing rapidly. Previously women had very little say in society and were stereotyped to stay home, have babies, to be a good home maker and wife. Modern day women have it so easy compared to women in the 1940’s. Women today have many career opportunities that were not open to women of the 20th century. In fact, the great majority of women were illiterate because it was assumed that they didnt need to read if all the work they would do in life was raise children. Women of the 21st century have access to dozens of labor-saving devices that allow them to do housework in a fraction of the time that it took women in the olden days (Women’s Rights). Women today use birth control to plan the size of their families. Centuries ago, it was not unheard of for women to have 11 children, and childbirth was the single highest cause of death for women in their 20s and 30 (Women’s Rights). Women in these times live under a justice system that tries to stop domestic violence, whereas women in 1808 were the property of their husbands, who could do whatever they liked without penalty (Women’s Rights). No policeman or judge would ever think a man had done wrong if he had to beat his wife to get her to behave. Modern women control their own finances. Women two hundred years ago were unable to sign for a bank loan without a male consenting to co-sign (Women’s Rights). They were judged incapable of owning property, even to the point that any property that they brought with them into their marriage or inherited from their father was immediately transferred to the safe keeping of their husbands (Women’s Rights). If he then turned it into cash and invested it in a business deal that went bad, the wife had no recourse to recover the money. Women were only given the vote in 1920 (Women’s Rights). Before that, they had no say whatsoever in the laws that were passed that affected their lives. In a few ways, modern women have a harder time than women of yesteryear. Today some women move so far from home that their social and family networks break down. It appears that women living in the 21st century have it vastly easier than women of the 1940’s, although not in every case. Phoenix Jackson was a very rare woman during her time and she is unlike the modern women of today. Not many women today or even back then would do what she did for her grandson. Most women are focused on their careers and would send their husband or nanny to get the medicine for their child. Phoenix Jackson sacrificed a lot because of the love she had for her grandson. Phoenix Jacksons courage and tenacity are illustrated repeatedly as she faces crisis after crisis during her journey a frozen day in December, animals in the thicket, hills, thorny bushes, creeks, barbed-wire fences, a com field maze, superstition, a hunters gun, a tower of steps, her own forgetfulness, and failing physical healthall obstacles to be overcome (Wampler 4 June 2013). And thats what Phoenix Jackson does (Wampler 4 June 2013).

Matthew Arnolds Dover Beach Essay example -- Poem Poetry Essays

Matthew Arnold's Dover Beach Great works of poetry convey a feeling, mood, or message that affects the reader on an emotional, personal level. Great works of poetry can do that -- translate a literal story/theme -- but masterpieces, like Matthew Arnold's "Dover Beach," are a double-edged sword, containing a second, figurative theme -- a message between the lines and underneath the obvious. Not only is Matthew Arnold's 1867 poem, "Dover Beach," a unique and beautiful literary work describing a lover's longing for trust and faith, but on a figurative plain it also stands as a metaphor for that constant evil called war. Literally, "Dover Beach" flows through four irregularly rhymed sections that increase in emotional impact and describe a lover's need for faithfulness in an otherwise dark and unfaithful world. In this traditional sense, the narrator of "Dover Beach" is either a man or woman standing at a window wearily reflecting on the world while staring at the beauty of the night coast. In the first section (Arnold's poem is very prose-like in its lack of a distinct structure or rhyme scheme, sputtering through the first nine lines in an abacdbdce rhyme scheme), the lover declares that "The sea is calm tonight." The poem continues with simple imagery of the atmosphere, describing the full tide, the moon, the beaches of Dover, the night air, the waves, all of which we presume are viewable from the narrator's window. The scene is cemented: a moon-bathed beach, the waves drawing back, only to crash back in a "grating roar of pebbles." "The eternal note of sadness" is set as the lover begins to question the beauty he sees and the love he longs to keep. The next two sections of "Dover Beach" describe a w... ...re ignorant armies clash by night." Whether Arnold intends to imply that these things were murdered and driven from the world by war or that they never even existed in the first place is left to the readers to decide for themselves. On a traditional, literal level, Matthew Arnold's poem, "Dover Beach," is a vivid voice praying for faithful love in a beautiful yet evil and faithless world, but figuratively, the poem is a metaphor for the cycle of war and the darkness it brings to the world. The waves represent the battles, the pebbles the innocent people flung about by their power, and that note of despair present throughout the entire poem hints at no possible end for weary romantics like the poem's narrator. Crying both for the endurance of love and an end to war at the same time, "Dover Beach" stands as a poetic masterpiece of one eternal note: sadness.

Quantum Entanglement and Bell’s Theorem Essay

In the early 20th century, physicists were in need of a new theory to describe the world of the atom and its components. Newtonian mechanics and Einstein’s theory of relativity worked very well at describing the motion of the planets and stars, but when these theories were applied to the atom, they completely broke down. Max Planck discovered that atoms exchange energy in individual packets of specific energy values. Planck called these energy packets â€Å"quanta†, Latin for â€Å"unit of quantity†, hence the name quantum theory. Two pioneers of quantum theory, Werner Heisenberg and Erwin Schrodinger, devised mathematical formulas to describe the atom. Two fundamental principles of quantum mechanics emerged from their equations: the uncertainty principle and the principle of superposition. Superposition states that an atom exists in all possible states until it is measured. The uncertainty principle says that you cannot know a quantum particles location and momentum (momentum is a particles velocity,roughly) at the same time. These principles are important because they reduce predictions of physical object’s position from an absolutes to only a range of probabilities. This is very different from the certainty of classical physics. The strangest phenomenon predicted, however, is quantum entanglement. It predicted that when a particle is split in two, it behaves as if it were still joined, no matter how far they are separated. Change one of the entangled particles and the other reacts instantly. These strange properties described by quantum mechanics were unacceptable to Einstein and many other physicists. Einstein felt that quantum theory itself must be a flawed theory to produce such strange predictions. The bizarre behavior and properties of the atom and sub-atomic particles must be attributable to some other mechanisms, he reasoned. Niels Bohr, another pioneer of quantum theory, deflected Einstein’s criticisms and claimed that quantum theory was a sound theory. The problem, Bohr said, was that we need an entirely new set of words and terminology for the theory because the realm of the atom was so different from our everyday experiences. In 1935 Einstein, along with Boris Poldolsky and Nathan Rosen, submitted a famous paper outlining their criticisms of quantum mechanics titled â€Å"Can Quantum-Mechanical Description of Physical Reality Be Considered Complete? †. The EPR paper, as it is known, included an idea for an experiment that would test and prove who was right, classical physics or quantum mechanics. The test, however, was not thought possible. For 30 years the debate between the classical and quantum views continued. Physicist John Bell brilliantly devised a feasible experiment involving entanglement using individual photons, light filters, and photon detectors. He calculated two sets of equations that predict the results: one using classical mechanics, the other using quantum theory. The predictions of classical and quantum theories give very different results. The theory that matches the experimental data must be the correct theory. It would not be until 1980 that the technology existed to perform Bell’s experiment. I am going to greatly simplify how the experiment works for clarity. When a photon is split, each photon retains complementary properties of one another. That is, if a photon starts as â€Å"AB†, the individual halves of the photon become â€Å"A† and â€Å"B â€Å"(â€Å"B† is complementary to â€Å"A† and vice versa). If we measure one of the split photons as being â€Å"A†, the other must be â€Å"B†. In the experiment, the photon is split and the individual photons race through a path in opposite directions. They each go through a filter that polarizes the photons. Simply put, polarization orients the photon in a certain direction. Imagine the photon as a sphere with a pole through it marking as â€Å"north† or â€Å"south†. Polarization flips the direction of the pole. So, polarized light becomes either â€Å"up† (north) or â€Å"down† (south). In this case, the complement of â€Å"up† is â€Å"down† and vice versa. Our photons can be labeled â€Å"A up† or â€Å"B down†; â€Å"A down† or â€Å"B up† depending on how the filter polarizes it which is completely random. If we were to send a pair of photons on separate and opposite directions without a filter, no polarization happens and the detectors would register â€Å"A† on one and â€Å"B† on the other invariably. Add the filters, and the detectors register â€Å"A up†,†B down†,†B up†, or â€Å"A down†. Since the filters completely randomize each photon’s polarization, one detector could indicate an â€Å"A up† and the other could detect an â€Å"B up† for the same set of split photons, right? The Bell tests show that when when one detector registers â€Å"A up†, the other detector shows a â€Å"B down†. It’s not surprising the â€Å"A’s† are opposite to the â€Å"B’s†, it’s that their polarizations are always complementary, or opposite. How does the other photon â€Å"know† what the other polarization will be and act accordingly? Are they still connected somehow? If not, does one photon somehow send information about its state to the other photon so it can act accordingly? If the photons do somehow communicate, the information they send must travel much faster than the speed of light and violate a fundamental physical law. Whatever the case, it shows our understanding of the universe is incomplete. Bell was a proponent of Einstein’s view of reality and didn’t expect quantum theory to be proven right. After witnessing a confirmation of his theory he said â€Å"I have seen the impossible done†. The phenomenon of entanglement has been demonstrated in experiment after experiment and progressively separating the photons at greater distances. Recently in Vienna, an even more stringent test was completed by Professor Anton Zellinger. The tests have sent split photons from one island to another many kilometers away and had the same eerie result. Our whole description of fundamental reality has to be revised. After the latest confirmation of quantum theory in Vienna, Dr. Zellinger and his colleagues posted a help wanted. They are seeking a philosopher to help understand the profound implications.

Hamlet Ghost Appearances

Structured Notebook # 2 2. Analyze the three appearances of the ghost seen in the play. Where did he appear: To whom did he appear? How does the third appearance differ from the first two? What was the significance in this? The appearances of the ghost were both eerie and informing in the book â€Å"Hamlet† by William Shakespeare. The three appearances made by the ghost were to be seen and acknowledged, give hamlet his message of revenge, and to remind Hamlet of his duty. First the ghost appeared to be seen and acknowledged.The guards have seen the ghost outside and invited Horatio to see it for himself. They told people it was the old king of Denmark’s ghost. Which was hamlet’s Father. Horatio is one of Hamlet’s friend and also skeptical about there actually being a ghost. But not long after he joined the guards that night he saw the ghost appear. Marcellus, one of the guards, said, â€Å"Thou art a scholar; speak to it, Horatio. † Horatio tried to make it speak but it quickly left. Horatio rushed to go tell Hamlet.Secondly, the ghost appeared to give his message to Hamlet. When Hamlet first saw his father ghost in the courtyard, the ghost wanted him to follow him. The guards warned him the ghost might lead him to his death. But Hamlet was quick to respond that he had no longer wished living for his mother had married his uncle in a matter of weeks after his father’s death. He already felt devastated and betrayed. When the ghost finally spoke to Hamlet, it told him that he was killed out by his garden by his brother Claudius. Who was now king.He tells hamlet to avenge him by killing Claudius but sparing his mother Gertrude and leaving her for God’s judgment. Hamlet vows revenge for his father and sets off on his plan. Thirdly, after the play that was supposed to imitate the killing of his father by Claudius, Hamlet was seeking his mother because she had wanted to talk to him. It was actually a plan made by Claud ius and Polonius for him to give his mother answers about his weird behavior. On his way he saw Claudius praying in the chapel. He wanted to kill him but didn’t because he thought ince he prayed he would go to heaven. He would have to wait till he sinned. When he got to his mother he found Polonius hiding and killed him. He was yelling at her about Claudius not comparing to his father at all and how he was the lowest of low and the ghost appeared again. He told Hamlet to not forget what he was supposed to be doing. Which was killing Claudius. Not bashing his mom and killing Polonius and wasting time. He listens to his father’s ghost, although his mother did not see the ghost, and takes off.He grabs Polonius body to hide it and goes on with his plan. In conclusion, the three appearances by the ghost were made to be seen and acknowledged, give Hamlet his message of revenge, and to remind Hamlet of his duty. William Shakespeare has been a famous author of writing tragedie s like this one here. His writing about the appearance of a ghost gives more life to his writings. The appearances were very interesting, spooky, and a main part in how this writing was achieved.

101 Great Science Experiments Book for Kids

101 Great Science Experiments Book for Kids 101 Great Science Experiments: A Step-by-Step Guide is a well-designed and organized guide to brief science experiments in eleven different categories, including temperature, light, color, sound, magnets and electricity. Like many other books published by DK Publishing, 101 Great Science Experiments provides easy-to-follow directions, illustrated with color photographs. Each experiment includes a short description of the experiment and why it works and illustrated step-by-step directions. 101 Great Science Experiments will appeal to 8 to 14 year-olds. Pros Cons Very well-organizedNice variety of experimentsEasy-to-follow steps for each experimentSteps illustrated with photographs of kids doing the stepsDetailed table of contents and indexNot enough safety information, and what little there is of it is too easy to missNot for young scientists who want to do experiments without prior knowledge of the outcomes Book Description Publisher: DK Publishing, Inc.One-half page to one-page experimentsEach experiment illustrated with multiple color photographsLength: 120 pagesDetailed Table of Contents and IndexEleven different categories of hands-on science experimentsFor Ages: 8 to 14 yearsCopyright: 1993ISBN: 9780756619183Categories: science, hands-on, nonfiction Review of 101 Great Science Experiments There is a lot to like about 101 Great Science Experiments: A Step-by-Step Guide by Neil Ardley. Like many of the other childrens books published by DK Publishing, it is beautifully designed and is illustrated with high-quality photographs. If your kids tweens or young teens enjoy hands-on science activities, 101 Great Science Experiments will appeal to them. The science experiments in 101 Great Science Experiments are organized by category: Air and Gases, Water and Liquids, Hot and Cold, Light, Color, Growth, Senses, Sound and Music, Magnets, Electricity, and Motion and Machines. Since the experiments dont generally build on one another, your young scientist can pick and choose experiments as desired. However, note that some of the longer experiments tend to be in last four categories in the book. The experiments are generally ones that can be done in a short period of time. The directions for most of them are one-half to one-page long. In some cases, all of the materials are ones you will have on hand. In other cases, a trip to the store (hardware or grocery store and/or hobby shop) may be required. Unlike books that challenge the reader to determine the outcome of a problem by doing an experiment as in What happens when you mix sodium bicarbonate and vinegar? 101 Great Science Experiments tells the reader what will happen and why and invites the reader to try it. For example, in the case of mixing sodium bicarbonate and vinegar, the reader is invited to Make a volcano erupt. Numbered steps are provided, most with an accompanying photograph showing a boy or girl doing the step. Both the introduction to each experiment and the steps are very briefly, yet fully, stated. In many cases, additional related science information is provided for the experiment. The Table of Contents, which is divided into the categories of science experiments, provides a helpful overview of the types of experiments in 101 Great Science Experiments. The detailed index will assist the reader interested in a particular aspect of science to find what is available in the book. I would have appreciated a longer section at the beginning of the book on safety rather than the seven-sentence boxed section on the first Contents page. It would be easy to miss the reminder directed to the young reader that for every step with the symbol of two people, You must ask an adult to help you with it. Knowing that you will be able to ensure that your child is aware of, and follows, safety procedures. In every other respect, 101 Great Science Experiments: A Step-by-Step Guide is an excellent book. It provides a lot of interesting experiments that will add to your 8- to 14-year-olds knowledge of science. Since it provides an opportunity to try experiments in a variety of categories, it may also ignite further interest in a particular category that will lead to your child seeking out additional information and books. More Fun Science Projects for Kids Make a Dry Ice Crystal BallHow to Grow Sugar CrystalsHow to Create Green FireMake a Rainbow in a Glass

7 Bad Speaking Habits You Should Avoid [Infographic]

7 Bad Speaking Habits You Should Avoid [Infographic] You’re always making an impression in the workplace. Don’t make an amateur mistake and think that people don’t take note of your casual observations in the break room or  whispered hallway  complainfests. What you say in the workplace stays in the workplace†¦and colors how people perceive you and your level of professionalism. You need to remember that you aren’t among your buddies–you’re at a place of employment, where even the most talented employee can come across as negative, petty, and untrustworthy due to misspeaking in word or in tone. Read on to find Business Insider‘s 7 Habits of Bad Speakers, and then work to eradicate these habits from your daily speech.

Finding, Founding, and Funding

Finding, Founding, and Funding Finding, Founding, and Funding Finding, Founding, and Funding By Mark Nichol Find, found, and fund could conceivably be related on the basis of the notion of obtaining something, but the words (except in the case of the link between find and one of three broad senses of found) stem from independent sources. This post defines these words and others derived from them. Find, in the sense of discovery, is from the Old English verb findan, meaning â€Å"come upon,† â€Å"discover,† or â€Å"obtain.† The past tense is found, but the homograph found, from the Latin verb fundere, meaning â€Å"cast,† â€Å"melt,† or â€Å"pour out,† is unrelated, as is founder (â€Å"collapse,† â€Å"disable,† â€Å"fail,† or â€Å"sink†), stemming ultimately from fundus, a Latin noun meaning â€Å"bottom,† by way of the verb form fundare. A find is something discovered or located, including a person, place, or thing with exceptional qualities. Someone who finds is a finder, as in the phrase â€Å"finder’s fee,† which describes a commission received for helping someone identify a financial opportunity. A finder is also an auxiliary telescope, and a viewfinder is a device on a camera that aids the user in focusing on the photographic subject. A finding is the result of an examination or investigation, while found serves as an adjective as well as a verb, as in the phrase â€Å"found object.† From the past tense of found, foundling describes an abandoned infant who is discovered, and something newfound has just recently been located or discovered. As mentioned, found in the sense of â€Å"establish† has a distinct etymology, as do its kin: founder (â€Å"one who establishes†); founding (a verb and adjective referring to establishment, as in the phrase â€Å"Founding Fathers† to refer to the men instrumental in establishing the United States); and foundation, which pertains to establishment, to an organization that supports an endeavor, to the substructure of a building, or to a cosmetic base or a supporting undergarment. Foundational and foundationally are the adjectival and adverbial forms. Something that is well founded exists with literal or figurative support, such as an organization or a theory, respectively. Something unfounded, by contrast, has no basis of support, as in the case of a rumor; foundationless is also employed for this sense. (These terms apply only to the figurative sense, however.) Fundus, mentioned above as the forebear of founder, is also the basis of fundament, meaning â€Å"base,† and its adjectival form, fundamental. That word is also a noun pertaining to basic principles, thus the use of fundamentalist and fundamentalism to refer to Christians who interpret the Bible literally. Profound, meanwhile, retains only the figurative sense of its ancestor, profundus, and means â€Å"intellectually deep,† and fundus was borrowed directly into English in the anatomical sense of the part of a hollow organ opposite its opening, such as the back of the eye. From fundus we also derive fund, meaning â€Å"capital† or â€Å"stock† in the sense of a financial base (as a verb, it means â€Å"supply with money†); funds and funding refer to money, the former in a basic sense and the latter in the sense of providing funds. Someone who funds is a funder, the withdrawal of funds is defunding, and the return of funds is a refund, while replenishment of funds is re-funding; something without financial support is unfunded. A fund-raiser (the word is sometimes styled fundraiser), meanwhile, refers to an event intended to raise money from admission fees and donations, and crowdfunding (also called microfunding) is a funding strategy involving encouraging widespread but modest financial support for a project from the general public rather than focusing on a small number of large-scale investors. The verb found in the sense of â€Å"cast metal† and the noun form founder are rare, but foundry, referring to the art of casting metal or to a location where the art occurs, is somewhat more familiar. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureTime Words: Era, Epoch, and EonWhat Is a Doctor?

A respond to this article (from the point of graduate student view) Essay

A respond to this article (from the point of graduate student view) - Essay Example An example is the adoption of the changes such as the technology courses, which keeps on improving and changing. On being internally driven, the education system will enable these courses to be taught in the new high education system. The internally driven education system should focus on accommodating new courses, teaching, researching, and implementing the new education systems. Using this approach will enable the education system have a competitive advantage over other education systems in the world. Most notably, student compelled culture seems as the only alternative to the education system. It involves the commitment to everything that that the students may want to pursue on their path to education. With this mindset, this education system will try to use the students’ research to solve the difficult issues in the system. This involves giving enough attention abilities of the students. While students often make good decisions they also suggest much that is neither implementable nor of good use. Thirdly, the education system can benefit profoundly through building bridges, which joins the different forms of education system. There have been many frustrating efforts done to come up with the best education system. However, through the idea of delivering profitable value, the education system can act on both customary systems and the ultramodern system in order to deliver the best quality to its students. This methodology hiatuses some educationist into thinking they have found some kind of balance, but this approach misses the fundamentals in delivering the quality value among the students. In order to be used, there has to be a real definition of quality education in the system. This description will enable the institutions to make meaningful decisions and set the necessary priorities in all the functions and across all the relevant institutions. In order to achieve a quality education

Differentiated Instruction Research Paper Example | Topics and Well Written Essays - 2500 words

Differentiated Instruction - Research Paper Example This research aims to evaluate and present differentiated learning that has been approved as the most suitable way of acquiring new knowledge effectively by all irrespective of intellectual ability or power. In differentiated learning or instructions, students or pupils are placed at center of learning or learning institution. Each learner has the right to obtain knowledge. Furthermore, learner should be entitled to learning processes that adequately or effectively address their learning needs. This is the only way to ensure that quality of education improves and knowledge is effectively acquired by all learners and appropriately implemented. There are different types of students in the learning arena and each have a unique learning need. However, the learning process has to adequately and effectively address needs of all learners. Furthermore, learners have different academic skill development and instruction avocations. This requires a unique and universal approach hence address al l the needs of each student irrespective of their nature. This can only be adequately addressed by differentiated learning or instructions. This is because the learning process is flexible and easily incorporates learning processes that are easily adaptable by all learners. Generally, differentiated learning is considered the best method of acquisition of new knowledge or learning because it attempts qualitative learning rather than quantitative learning. This is because the learning process aims at provision of knowledge to learners through the ways or methods that best suits them. This ensures that learners acquire appropriate knowledge and according to their abilities. The process involves use of group work, individual study methods, instructions or experiments. This enables the learners to blend their learning abilities with the best methods that suit their abilities or the methods that they ca effectively use to acquire knowledge. The process also enable teachers to effectively analyze their students and determine the most appropriate learning process that suit their learning needs and hence provide knowledge to them appropriately. The process also allows a teacher to effectively assess the learners and determine their learning abilities (Heacox, 2002, p 68). Differentiated instruction or learning is viewed as an educational philosophy and a proactive approach to learning. The practice also has numerous practitioners due to its nature. Differentiated instruction or learning basically applies principle of quality knowledge provision to the students. Furthermore, it requires

Analyze the way in which the Surrounded grounds its narrative in the Essay

Analyze the way in which the Surrounded grounds its narrative in the relationship of geographic space and indian identity. what do you make of the text's narrative landscape - Essay Example The paternal conflict between Max Leon and his sons, including his flawed connection with his wife Catharine brings forth the convergence in the novel. Catharine is the daughter of Running Wolf, an honorable Salish Indian man and known as faithful Catharine after her recent conversion. The bridges burned between them and the mostly disappointing offspring they have conceived together. Max, the patriarch of the family, was imprisoned for a crime his sons it appears hascommitted. Stealing cattle, the sheriff failed to arrest the Leon boys. After his release, Max built a grander house for his own and left his wife in the log cabin. The relationship between husband and wife is a testament to the undeniably challenging relationship among Native Americans and the immigrant Europeans. The life they shared seemed but mangled years of disconnect. Epitomized in the novel is the diversity among two immense cultural groups and their inability to understand one another despite their passive aggressive attempt to do so. It exemplifies the clash in culture that was brought upon by the influx of European immigration to the Americas. This brought upon detraction from the traditional way of life and a shift to the technologically advance European innovations. Life as the Natives knew it was swiftly becoming obsolete as the need to cope with the modern white men increases. Tribal cultures were in essence destroyed that it insinuated a feeling of alienation, opposition or inert tolerance to the fate they cannot possibly escape. Families, communities and people lost not only their lands but their identities in the process. But above all these, Mc Nickle painted the inherent connotative perceptions each group possesses for the other. This constitutes an undeniable conflict of contradiction and passivity. Yet it identifies a certain sense of self-awareness and of condescension for each other. Descending from a MÃ ©tis Indian lineage while his

Classic Airline's Marketing Problems Research Paper

Classic Airline's Marketing Problems - Research Paper Example The researcher states that if one look towards the marketing strategy of an organization then there may be a product, price, promotion, distribution, marketing research, sales and advertisements of the merchandise, which can be some of the most effective strategies.   Ã¢â‚¬Å"Strategy is more concerned with effectiveness rather than efficiency and it is the process of analyzing the environment and designing the fit between the organization, its resource and objectives and the environment†. Classic Airlines was considered to be fifth largest airline corporation in the world. It has a fleet of about 375 jets that operates in about 240 cities. It has over 2300 flights daily. It has spent about 25 years from inception and has occupied a large segment of the market and has grown like anything. It has employee strength of about 32,000 employees and earned about $10 million on a sale of about $8.7 billion. Though Classic Airlines is a profitable organization in recent years it is str uggling with the increase in cost and reduced customer confidence. Classic Airlines has been operating for last 25 years in the airline industry. It was a profitable business but in recent times it has started facing challenges regarding waning customer confidence and rising cost particularly of fuel and labor. The loyal customer seems to lose confidence and the other customers who used to travel frequently have started to be less frequent with Classic Airlines. This was a huge setback for them in terms of revenue. While going through the data one can see that for several months in the year 2003 and 2004, the company was running at a loss.

Democratisation and Reforms in Singapore and Malaysia Research Paper

Democratisation and Reforms in Singapore and Malaysia - Research Paper Example This paper therefore is to scrutinise and study the process of democratisation and reform in Singapore and Malaysia. Singapore and Malaysia have an aspect of striking similarity which has shaped their process of democratisation. Both countries enjoy strong authoritarian stability because of the strong state apparatuses they possess. Some strong states such as Taiwan and South Korea had emerged before Malaysia and Singapore became authoritarian in the 1960s and would have been instrumental in helping stabilise national politics in Singapore and Malaysia to democratise. Slater observes that the drawback in this state of affair above is that the same state strength that props up stable transitions to democracy is the very force that enables authoritarian rulers and regimes to forestall democratisation and reforms. This is to mean that the chief reason for Singapore and Malaysia’s democratisation is the main reason democratisation and reforms may not transpire thereto. A case whic h underscores the need for Malaysia’s democratisation and reforms is epitomised by the move by the Malaysia’s Prime Minister, Najib Razak of singlehandedly picking a committee to review the country’s electoral system and the Internal Security Act. While the Prime Minister dishonestly explained such a move as a needful exercise in arresting lawlessness, the entire exercise was a response to the Arab Spring (Slater, 30). The need for Singapore and Malaysia to democratize and reform The need for Singapore and Malaysia to undergo democratisation and reforms is premised on the economic gains and developments that are taking place therein. In the case of Singapore, there has been the registration of rapid and gradual economic growth. For this cause, Singapore has come to be the second highest income earner in Asia, immediately after Japan. As a matter of fact, Singapore is being touted by scholars such as Beng-Haut as the largest non-democracy economy in world history . Because of this status, it is expected that Singapore should be setting the standard for democracy and reforms in the Southeast Asia. Nevertheless, much to the chagrin of many, this is not the case, yet the failure to democratise and reform will stunt economic accruals therein (Beng-Haut, 23). The need for Singapore to democratise is also underscored by the fact that Singapore’s political life and commitment to constitutionalism is doing very badly. According to Beng-Haut, with the exception of the Islamic Brunei sultanate, Singapore remains the only ASEAN (Association of Southeast Asian Nations) member which is excluded from the list of countries that are democratising. The exclusion of Singapore from the ASEAN countries that are democratizing is serious, given that other pseudo-democracies such as Indonesia where institutions (such as the electoral commission) are still too weak to withstand the undue influence of the executive, were included in the list (Beng-Haut, 23). Conversely, Singapore has no recourse to democratise and reform, given that it still has strengths that can facilitate democratisation. Singapore parallels other authoritarian regimes by manifesting commitment to human rights and collective goals. Factors That Impede Democratization and Reforms in Singapore and Malaysia Setbacks that inhibit Singapore’s path to democratisation and reforms are: (a) tension between the presence and influence of

Online grocery shopping Essay Example | Topics and Well Written Essays - 1250 words

Online grocery shopping - Essay Example With the age of growing technology and internet popularity, marketing has become easier because customers have an opportunity to post reviews about products and have others access it before making decisions. Companies can use the reviews to improve their products and develop others that match customer’s needs. As a marketing manager of Miou Company Ltd, I will examine literature review to understand traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, and their psychographic characteristics. In addition, I will evaluate their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries. Miou Company that has a chain of national supermarkets in Australia intends to open an online grocery-shopping website to counter the challenge posed by fast growing online shopping. One of the first things to co nsider in the research is seeking to understand the traits of internet shoppers. Internet shoppers tend to rely on feedback reviews about products and services done by those who have already been served by the company. According to Zhu and Zhang, a recent survey reveals that 24% of internet users’ access online reviews before paying for a service delivered offline. Such reviews have become an important marketing tool because companies post information about their products, engineer online forums and chats about the products where they proactively advice their consumers to spread the gospel of their products. Through use of internet, companies have managed to manipulate customer’s reviews and influence their decisions (Zhu and Zhang, 2010). Chevalier and Mayzlin agree to the character of online customers that depend on reviews. They argue that customer ratings significantly influence product sales especially in the book industry where customers read review texts in addi tion to review statistics (Chevalier & Mayzlin, 2006) Secondly, a market researcher must seek to understand customer’s general shopping orientation. The advancement of World Wide Web has enabled many companies to transact online and customers to do web shopping. Electronic shopping is growing by day and thus has become an important trend that influences the markets. Therefore, to identify the opportunity a researcher needs to identify the determinants of a customer’s online purchase intention. Since managers need to make a decision, the opportunity becomes the problem. A small sample will help in understanding the impacts of shopping orientations. According to Ling, a research run to determine shopping orientations, online trust, and prior online purchase experience to the customer purchase intention reveals that impulse purchase intention brand orientation, quality orientation, and prior online experience have a positive impact to the customer online purchase intentio n (Ling, 2010). Online shopping experience is different from the traditional consumer behaviour, which calls for marketers to explore the determinants of customer online intention among web shoppers. Forsythe and Shi concurs with this argument and states that online shopping poses special risks on the side of the customer, which makes trust an important aspect for a transaction to take place (Forsythe, Shi,

Democratisation and Reforms in Singapore and Malaysia Research Paper

Democratisation and Reforms in Singapore and Malaysia - Research Paper Example This paper therefore is to scrutinise and study the process of democratisation and reform in Singapore and Malaysia. Singapore and Malaysia have an aspect of striking similarity which has shaped their process of democratisation. Both countries enjoy strong authoritarian stability because of the strong state apparatuses they possess. Some strong states such as Taiwan and South Korea had emerged before Malaysia and Singapore became authoritarian in the 1960s and would have been instrumental in helping stabilise national politics in Singapore and Malaysia to democratise. Slater observes that the drawback in this state of affair above is that the same state strength that props up stable transitions to democracy is the very force that enables authoritarian rulers and regimes to forestall democratisation and reforms. This is to mean that the chief reason for Singapore and Malaysia’s democratisation is the main reason democratisation and reforms may not transpire thereto. A case whic h underscores the need for Malaysia’s democratisation and reforms is epitomised by the move by the Malaysia’s Prime Minister, Najib Razak of singlehandedly picking a committee to review the country’s electoral system and the Internal Security Act. While the Prime Minister dishonestly explained such a move as a needful exercise in arresting lawlessness, the entire exercise was a response to the Arab Spring (Slater, 30). The need for Singapore and Malaysia to democratize and reform The need for Singapore and Malaysia to undergo democratisation and reforms is premised on the economic gains and developments that are taking place therein. In the case of Singapore, there has been the registration of rapid and gradual economic growth. For this cause, Singapore has come to be the second highest income earner in Asia, immediately after Japan. As a matter of fact, Singapore is being touted by scholars such as Beng-Haut as the largest non-democracy economy in world history . Because of this status, it is expected that Singapore should be setting the standard for democracy and reforms in the Southeast Asia. Nevertheless, much to the chagrin of many, this is not the case, yet the failure to democratise and reform will stunt economic accruals therein (Beng-Haut, 23). The need for Singapore to democratise is also underscored by the fact that Singapore’s political life and commitment to constitutionalism is doing very badly. According to Beng-Haut, with the exception of the Islamic Brunei sultanate, Singapore remains the only ASEAN (Association of Southeast Asian Nations) member which is excluded from the list of countries that are democratising. The exclusion of Singapore from the ASEAN countries that are democratizing is serious, given that other pseudo-democracies such as Indonesia where institutions (such as the electoral commission) are still too weak to withstand the undue influence of the executive, were included in the list (Beng-Haut, 23). Conversely, Singapore has no recourse to democratise and reform, given that it still has strengths that can facilitate democratisation. Singapore parallels other authoritarian regimes by manifesting commitment to human rights and collective goals. Factors That Impede Democratization and Reforms in Singapore and Malaysia Setbacks that inhibit Singapore’s path to democratisation and reforms are: (a) tension between the presence and influence of

Critique of Research Articles Paper Example | Topics and Well Written Essays - 750 words

Critique of Articles - Research Paper Example Chavers, B.M., Solid, C.A., Daniels, F.X., Chen, S., Collins, A.J., Frankenfield, D.L., & Herzog, C. A. (2009). Hypertension in Pediatric Long term Hemodialysis Patients in the United States. American Society of Nephrology, 1363-1369. Sample Characteristics: For the USRDS CMS ESRD CPM special study, BP measurements were attained for the complete population of the US of pediatric long-term hemodialysis patients getting therapy during the fourth quarter of 2001. In other words, the researchers have been capable of adequately defining the samples. The theoretical framework that has been considered for the purpose of this study is that most of the clinical issues faced by the patients having haemodialysis are mainly related to their incapability to eat proper foods and restrict their fluid intake. Experimental research design has been used in this study. It can be stated that the research design that has been used is appropriate for such kind of studies. The study was randomized trial in which two teaching programs had been implemented such as video education and oral education. The sample size for this study has been sixty-three patients who have haemodialysis. Therefore, it can be stated that the sample population has been adequately described. The sample size is adequate for this kind of study and can adequately help to achieve the research objective. Sampling Method: The sampling method that has been used for this study is random sampling method. It has been found that the analyses have been successful at addressing each research question. The study makes use of linear mixed model. The study has tried to avoid Type I and Type II error. The slope related to intradialytic BP over dialysis was deliberated by the log of BP degenerated over time. By utilizing a linear mixed model, the slopes between control as well as ultrafiltration groups present at baseline and over a period of times were compared. The effect of dry weight

Strategies Adopted by Walt Disney Essay Example for Free

Strategies Adopted by Walt Disney Essay Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney. Ans: From the very beginning, Disneys founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the companys success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alices Wonderland, and he planned to use it as his pilot film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roys suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. So this is how Disney Company came into existence. However Walt Disney died on December 15, 1966. Roy Disney, who was older than Walt took over supervision of the company. However Roy Disney also died just two months after realizing his brothers final dream. For the next decade the company was led by a team including Card Walker, Donn Tatum, and Ron Miller, all originally trained by the Disney brothers.

The emergence of the internet marketing

The emergence of the internet marketing A new field of marketing called Internet marketing has emerged with the increasing number of people online. Companies are finding it increasingly difficult to maintain pace with the demands of numerous visitors of their web sites. With the growing traffic on the internet, now almost every company is involved in internet marketing. Internet marketing is much more than just having a nice web site. It encompasses each and everything that a business does to promote itself. The ways of conducting business have now changed due to access to information from any corner of the world in an affordable and easy manner. Today internet has replaced television, phone systems and newspapers bringing about an improvement in the lifestyle of the people across the globe. Offering 50,000 different products in a virtual store is very simple and easy; however this cannot exist in any physical departmental store. Internet has brought along with it real-time access, full connectivity and a simple unique int erface given by web browsers. This entire evolution has created a new environment for conducting business processes, establishing and maintaining business relations. This new wave in marketing has created an entire set of trends which companies need to look at and incorporate if they want to sustain their business. New value needs to be added at each and every stage of the business cycle. Ideas ripe for organizations to pluck and make their own, thus demonstrating that We are still here and better than ever! There is a vast pool of opportunities out there which needs to be exploited. MARKETING TRENDS TO WATCH! Value.Value.Value. The most apt word today is value. Actions that generate an enhanced customer relationship are created by the conversion of key information and knowledge. Organizations need to figure out their value. They need to fit themselves in each of the circles shown aside. The intersection of these is its value proposition. This needs to be placed in front of people over and over again. For e.g., the humanitarian organization CARE, for many years positioned itself as working to eliminate poverty. However many organizations were competing for this. It is a marketplace since the competition is for getting donors. CARE then changed its focus to plight of girls and women with the understanding that this class suffers more from poverty and till date markets this distinction in order to be heard. Online Reputation Management Organizations need to spend an equivalent amount of effort in managing the online brands as in maintaining the physical ones. The flow of messages is no longer controllable with the increasing number of user generated content in the form of blogs and online forums. It is thus essential to masquerade behind the scenes and influence, correct as well as add to th conversations. There are a number of cheap aggregator tools like Google alerts which help to get a daily digest via which the companies can be a part of the conversations. Video Marketing Many organizations have greatly reduced advertising budgets due to the different cost equations. In this scenario video marketing is gaining increasing importance. For e.g. a self styled makeup maven, Lauren Luke, started selling cosmetics by putting videos on YouTube. The videos have over fifty million views and her channel has more than 250000 subscribers. Next in line is the interactive video technology, through which visitors can be taken to the related content by clicking on elements in the video. Value-Added Content By pushing content onto customers businesses are now finding ways to enhance the customer experience. In order to push circulation Amazon has if you like enhancement to its catalogs. Customers continuously try to find that hidden aspect which makes him happy and visit again for purchases. Connecting with Mobile Marketing There are now more than 2.4 billion mobile phone subscribers in the world. Mobile marketing is now becoming a way to attract customers by building a one stop shop for email, photos and other digital services. It is therefore necessary for web sites to easily be able to navigate in mobile browser. Basically specific applications need to be developed to enhance the presence on customer devices by giving notices via phone. The Art of Being Real In a recent poll by AdweekMedia 78 percent respondents said that a celebrity in an advertisement does not affect them in any way. This means that now a days people are on a look for real evidence. It is a trust economy in which people who speak from the heart are believed. For e.g. Doves campaign which features real women using the beauty products was a breakthrough success. A rise of 700 percent in sales of Dove was reported in America. A Deeper Shade of Green Organizations are judged on their practices in the global community. It is now essential to talk green and to deliver on the green. The market research company, Aberdeen Group, reported that customer loyalty is driven up by 36 percent with modest green initiatives. It may rise to as high as 69 percent in some cases. In order to address this topic to teenagers, Worthington Libraries, selected a green theme for its summer reading club online. Death of Email My Info Quest is a text messaging service which a consortium of international libraries has developed which provides live reference services for public. The answers are given to the users from a worldwide network of professionals. In this way the customers are served as and when they expect due to the link between online and mobile functionality. Micromarketing Based on the differences in the customer groups marketing has now become nearly exclusively segmented. Online marketing needs to focus even on this aspect. In a study of its customers a national car wash company found that the customers fall into six different groups. Some young women prefer a car wash based on price whereas some other wealthy male segments prefer a car wash weekly at any given high price. The company has kept a record of email addresses of all its customers, thus offering the right promotional products to the right cluster and motivates behavior. Value of Design A design executes a brand through every touchpoint. Customers need to be provided with a familiar and branded experience. The use of themes, templates, stylish fonts, consistent colours develops a brand within the minds of customers who then recognize the brand easily generating a recall. Speed It is a fast moving world and people are in a constant hurry. The customers now want it fast and easy. Online customers want their results in a moments time without waiting longer on the website. Thus it is necessary that service delivery is streamlined and customers are given what they ask instantly. Emotional Connection Marketing today is all about making an emotional connection that establishes a relevance to customers. Organizations need to cement the emotional and personal connection. HOW DO YOU PLAN TO MAKE MONEY? CHOOSING A BUSINESS MODELà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. In simplest terms, a business model is a plan that an organization uses to generate income. It is a combination of many factors like the potential market or niche and how does the organization plan to reach it, the value proposition and other elements which are essential to sustain business in the long run. The company may have many marketing choices at its disposal but it needs to keep the abilities and costs associated with each marketing effort in mind. PPC (Pay Per Click) Business Model Using the PPC model organizations can advertise the product or service in the search engines (Google, Yahoo! and MSN) themselves. Organizations bid on keywords related to their business and pay for advertising only when a user clicks on the ad and visits the site. The ad is triggered when a user types in a search query which matches the keywords that were bided on. The marketer who bids the highest gets his ad displayed somewhere on top of the search results provided by the engine. In this way the company has complete control over when and where the ads are displayed. Depending upon the time of the day the ads can even be turned on or off. The geographic locations wherein the ads will be run can also be decided by the marketer. In relation to the competitors the ad position is determined by: maximum cost per click (CPC) multiplied by click-through rate. It is only when somebody actually clicks on the ad that the search engine gets paid. In this way the top position needs to be earned by writing ads that tempt searchers to click on it and explore the site. PPC is a good fit for marketers if they :  · Like to work with huge amounts of keyword information.  · Are willing to invest the time needed to do daily research and updates to accounts.  · Have more money than time and are willing to spend money to make money.  · Like working with statistics.  · Like analyzing (and reanalyzing) results.  · Know how to write small classified ads.  · Have an advertising budget of at least $100 per month, per campaign. SEO (Search Engine Optimization) Business Model Organizations get their site indexed and ranked in natural search results for search terms that are related to the business or certain keywords. For example, when someone searches a term-schools or restaurants , on Google, the Web sites that pop up first are determined by SEO. The search engines fixed algorithms determine these results and rankings. In such a type of a natural environment the owners do not have much control as to when and where the site will be displayed as in the PPC model. There is thus no cost associated with this model. The only resource required is time. The sites that rank among the top generally have strong inbound links and good content. This amounts for a lot of free traffic. A few things to keep in mind while building up the site:  · Put the keywords in the title of the page, as well in the file name if possible.  · The domain name should consist of the keyword.  · Write articles and web copy with the appropriate keywords in mind (and only a few keywords per article or web page). SEO is a good fit for marketers if they:  · Like to research a topic in depth.  · Enjoy writing content a lot of content!  · Can be patient and have time to wait for traffic (and profits) to increase. Have a limited budget.  · Enjoy spending most of the time on one site to consistently track SEO status and make changes to increase visibility.  · Enjoy doing keyword research and writing content based on just a few keywords at a time.  · Just like to make sales and dont really care where they come from (natural search result sales can be hard to track). Content Business Model In this kind of model the emphasis is on writing articles with a particular keyword or phrases. Within the article, links are provided to the merchants products. Articles may be in the form of press releases, product reviews, personal recommendations, informative content or original fresh content. Good content automatically raises the page rank since it gets linked to more often. Also penalization can be avoided if the content is original and not copied from some other sites. Interesting articles attract more traffic and lead to increased sales. The content should be updated, relevant and act as a valued information source. Visitors should enjoy reading the article and it is the articles content that should give them every reason to visit the website where the organization can market its product. The content model is a good fit if for marketers if they :  · Like to research a topic in depth.  · Enjoy writing content a lot of content!  · Can be patient and have time to wait for traffic (and profits) to increase.  · Have a limited budget.  · Enjoy spending most of time on one site/topic and have time to devote to content development each week.  · Enjoy doing keyword research and writing content based on just a few keywords at a time.  · Like to make changes to a site by consistently adding many pages of content.  · Enjoy setting up tracking links so you can find out where you sales are coming from.  · Like to manage large sites with possibly thousands of pages.  · Enjoy making sales for years to come from articles written in the past. Whichever business model the organization chooses the pay off for the strategy comes only when full time and commitment is devoted to it. Paid vs. Free Content In a survey conducted by A.C.Nielsen across 52 countries comprising 27,000 consumers, 85% prefer that free content remain free. The online content that consumers are willing to pay for includes generally those that they pay for offline and which is produced at a high cost. This includes music, movies, games and some other television shows. On the other hand they refuse to pay for user generated material like blogs and videos. Before they chip in an amount, Online users need the fulfillment of certain criteria by the content produced. 78% of participants believe if they already subscribe to a newspaper, magazine, radio or television service, they should be able to use its online content for free. 71% of global consumers say online content of any kind will have to be considerably better than what is currently free before they will pay for it. Nearly eight out of every ten (79%) would no longer use a website that charges them, presuming they can find the same information at no cost. As a group, they are ambivalent about whether the quality of online content would suffer if companies could not charge for it 34% think so while 30% do not; and the remaining 36% have no firm opinion. à ¢Ã¢â€š ¬Ã‚ ¢ But they are far more united (62%) in their conviction that once they purchase content, it should be theirs to copy or share with whomever they want. Organizations are now experimenting with different payment models, like micropayments, full service subscriptions to individual transactions. Regardless of what they offer and choose, organizations will continue advertising and along with paid content visitors will have still see ads. 64% believe that if they are paying for online content then there should be no ads. On the other hand 47% are ready to accept greater advertising to subsidize free content. There is no consensus on this subject till date and in the near future online visitors and consumers will make their decisions based on the value of the online content. CONNECT AND PROMOTE SOCIAL MEDIA CHANGING THE FACE OF ONLINE MARKETING The advent of social media has drastically changed online marketing. Now a days organizations devote an entire department to social media. Every campaign on social media is tailored to the needs of the company. A dance company will promote itself through videos posted on YouTube; on the other hand a business minded outlet like LinkedIn may be chosen by a corporation trying to promote itself to different companies. A connection is established between organizations, businesses and people due to the ability to send friend requests, post comments and join networks. All this form a part of continuous extensive user interaction. People want to connect with real people. The information online spreads at a very fast rate. One just needs to re-tweet on twitter, or suggest a Facebook page or forward an email to friends and family. All this is driving a big change in the way brand marketing works. New ideas have been inspired on the relationship between paid and earned media and their impact on the brand. Marketers are moving from a broadcast-based marketing relationship with consumers to a relationship that more explicitly considers how traditional paid media drives earned media-where consumers directly engage with the marketing messages and pass them along to their friends. Earned media Earlier earned media was looked upon as the number of times a brand was mentioned in the newspapers or tv programs. Today however these are not the only form of earned distribution. Today it is the consumer who endorses the brand to his online friends. In such a scenario, tools like organic impressions by Facebook and other options provided by social media networks are exploited to send across the brand message. Hybrid options of paid and earned media are now being used by publishers to create a greater impact. Thus unlike the traditional approach where there was a chance of the brand message degrading by the word of mouth, the brand now directly interacts with the consumer. When it comes to making decisions related to purchasing consumers rely on friends more than anyone else. This provides for a vast pool of opportunities in the growing variety of social media outlets. Encouraging Brand Advocates In advertising there is a constant need to create and encourage brand advocates. It is these advocates who are brand loyal and have an influence on the purchasing decisions of others. This is achieved on Facebook via social ads. When an ad is served to a user the names of the users friends who are fans of that brand are contained in the ad unit. The effectiveness of advertisements is actually positively affected by such lightweight forms of endorsements. Organic Exposure The ability to create earned media using an ad campaign is the main point of attraction to social media for marketers. The newsfeed stories on facebook is one such example of earned media. These stories termed as organic impressions are sent out to friends of users who involve with ads on Facebook. The ad recall was increased by 10% due to exposure to a homepage ad. Also the brand awareness was increased by 4% on an average. (Source: Survey conducted by A.C.Nielsen) How Organic Frequency Drives Impact A number of exposures to the same message still increase the recall. It shows the strong ability of organic impressions to impact the consumers over a long duration for absorbing the messages. This beats the traditional form of advertising. Earned Media Engagement and Reach Interesting homepage impressions must be developed to maximize the reach of earned media. A strong relationship is observed between the number of impressions and engagement rate of an ad campaign because the impressions are generated via interactions with ad unit which are posted as stories in users friends feeds. The problem of the impressions being tough to scale and marketers trying to reach a lot of people needs to be appropriately addressed. Types of Media on FB Concept of Earned Media Brands as Communities on Social Media The social media sites enable organizations to form product groups and fan pages. In this way opinion form brand enthusiast can be seeked. However what does a company do to attract a new pool of customers? A site called Gather.com allows organizations to gain access to people who have not yet experienced the brand offered. This website links people with similar interests rather than with friends or known people. It attracts 8.1 million visitors every month. Feedbacks are also provided regularly to members friends. In this way the site has become an important spot for marketers introducing new products. Badges and Publicity Engaging Users A location based social network site called Foursquare rewards the users with different types of virtual badges for using the service on their cell phones from various destinations. These are like virtual awards that the users earn. For example, a jetsetter badge is earned by a user if he uses Foursquare at five different airports. Reinforcement of a particular kind of behavior i.e. checking in as many times as possible, is the idea behind this. Till date over one million badges have been awarded to more than 5,00,000 users. New badges are introduced every now and then to avoid boredome and badge fatigue. It creates excitement among the users as well as an environment of positive reinforcement. The more one plays, the more one wins! FINALLY: IS YOUR MARKETING INVESTMENT DELIVERING THE EXPECTED RESULTS? MARKETING ROI With the increasing competition and customers becoming more and more price conscious, it becomes essential for marketers to ensure that they are maximizing the returns. For every rupee spent on marketing, the amount of sales achieved need to be known. Resources should be allocated to those activities which help achieve higher sales. Also the focus of marketing investment should be on campaigns that create the greatest halo effect i.e. the extent to which one brands marketing activity positively influences sales of other brands in the portfolio. The ones which have a positive impact on sales should be invested in further. The method for achieving results will differ across a brands portfolio. A tailored strategy is required for each brand and product since each has a different personality and target audience. CONCLUSION: The Wide World of Internet Marketing For someone entering the field of Internet marketing, the opportunities are vast. Most marketing professionals have a bachelors degree in some area of communication, such as advertising, marketing, or English. You can get very specialized. Desmet says. You could work for basically any company because these days almost every business has a marketing department. Sports teams need marketing departments to keep their image and brand in the public eye. Hospitals use marketing to create awareness of their achievements and support for their communitys needs. All businesses need to promote themselves, so theres a marketing position out there to suit nearly any interest. For those having difficulty picking just one specialty, there are marketing firms that work with clients across a number of industries. The foundation for [marketing] is that you have to be an excellent communicator, whatever your specialty may be, Desmet says. Marketing for the most part requires a creative approach. You always have to be coming up with fresh ideas.

The Worst Jobs in the World :: essays research papers

The Worst Jobs in the World TURD DIVER - cleans the grate at the sewer treatment plant HOG SLAUGHTERHOUSE PROCESSOR - I work in a slaughterhouse where we process hogs. They come in by the truckload and sometimes I have to lead them to the killing pen and kill them with a bullet in the head. Usually this job means that the technician ends up covered with blood. The hog is then placed upon meat hooks by its hind legs. After the hog is lifted into position, its neck is slit so that blood can drain into a large vat. Sometimes it seems that gallons of blood pours out. One benefit, though, is cheap hams and bacon. We get to buy meat at very low cost. Too bad we don't make enough money to buy very much. $9.00 as processor. It's a living. BURNT POTATO CHIP PICKER - For minimum wage you get to watch cooked potato chips quickly fly by on a conveyor belt and you have to pick out the burnt ones. This is done in 90+ degree temperature, with a thick coating of oil in the air. With these three ingredients, it isn't long before motion sickness (watching the chips fly by) increases with the smell and temperature causing you to want to barf. And you know how it is having a minimum wage job, you don't get a break and have to keep your nose to the grindstone. Needless to say I turned down overtime. GAY BAR JANITOR - Think about it . . . Cleaning a bar is a bad enough thought. In a gay bar some of the things you see, hear and find can be very confusing and leave you not wanting to touch anything! Ever!!! ARMPIT SNIFFER in a deodorant factory. The World's Worst Jobs - Nuclear Warhead Sensitivity Technician - Circus Elephant Clean Up Specialist - Rotten Sardine Taste Detector - Assistant To The Boss's Nephew - Shark Baiter - Hurricane Photographer - Director Of Public Relations, Chernobyl Nuclear Facility - Prison Glee Club President - Road Kill Removal Crew Worst Jobs 1.Lumberjack 2.Fisherman 3.Cowboy 4.Ironworker 5.Seaman 6.Taxi driver 7.Construction worker 8.Farmer 9.Roofer 10.Stevedore World's Worst Jobs Do you think your job stinks? You could be a Flatus Odor Judge. That's just one of several of the Worst Jobs in Science according to the editors of "Popular Science" magazine, who just compiled the list for the latest issue. Topping the chart for worst jobs are the odor judges at a Minneapolis gastroenterologist -- they're are paid to smell people's farts to determine potentially critical medical symptoms.

Caring for the individuals with dementia

Currently, incidences of disruptive behavioural problems such as agitation, aggression, rest-activity pattern and sleep wake disturbance are reported to be high in people with dementia. The specific determinants of disruptive behaviour are still unclear but predisposing factors are considered to be associated with the external factors such as the negative staff attitudes and environment. Actually, disruptive behaviour is an umbrella that describes behaviours such as throwing objects, hoarding, resisting care, self abuse, wandering, repetitious verbalization, aggression and general agitation.Prevalence of aggressive behaviour has been considered as a subset of disruptive behaviour among individuals with dementia in long-term care facilities as 86. 3% has been reported. (Ryder et al. 1991). According to studies on cognitively intact residents and residents with dementia, shows a consistently higher prevalence of behaviours. This paper presents research literature to support the role of a positive environment including attitudes and staff interaction in the aggressive individuals with dementia.Importance of a positive environment including staff interaction and attitudes towards the aggressive individuals with dementia Environment has been increasingly recognized as a significant therapeutic element in care of individuals with dementia. In the last decade, it has been realized that environment plays a significant role in reducing the disruptive behaviour, increasing the functional ability of the individuals with dementia, as well as improving their quality of life.Problem behaviour in dementia is associated with deficits in the executive control functions of the frontal lobe. However, complex behaviours seen in individuals with dementia are as a result of multiple, over-learned routines the environmental stimuli triggers. The executive control functions orchestrate the routines into coherent goal-directed behaviours which in turn contribute to the expression of th e required habitual response while limiting the unrequited responses.It therefore means that failure of executive control function leads to distractibility and overdependence on environmental factors or can even lead to apathy and environmental indifferences. However in any case modification of social and physical environment can reduce behaviours that are not required and can elicit the desired behaviours effectively. Moreover, environment is the major component in progressively lowered stress threshold model. (Sife, 1998).Subject to the model, since the ability to adapt in individuals with dementia declines as the dementia progresses, the care givers should reduce the environmental demands to ensure that the level of the environmental demands is congruent with the abilities of individuals with dementia. Basically, disruptive behaviours are more often when the stress threshold of an individual is exceeded. Most of the intervention strategies given in the literature engage manipulat ion of physical and social environments to meet the unique needs and personalities of individuals with dementia.Following the recognition of the important role of environment to individuals with dementia, many long-term care facilities have come up with special care units that give a total supportive milieu for them. Following the increase of such special care units design guidelines such as recommendation for both social and physical environments have been developed to ensure that the environment provided by the facilities enhanced the well-being and personhood of individuals with dementia.(Morgan & Stewart1997). However, since there is no empirical data, the special care unit design manuals are based on extrapolations and clinical experience. Predictability and structure are the important aspects of the environment in which individuals with dementia live. The daily routines that reflect the rhythm of the society are predictable, and with a chance to rest and opportunity for activi ty, individuals are kept in touch, thus promoting their well being.Patient-centred dementia care is the recommended approach in caring individuals with dementia as it focuses on independence, it is value-driven, and it is concerned with the empowerment and well being of individuals with dementia and their families. Moreover the patient-centred care makes the individuals to feel socially confident, valued and supported thus creating personhood which is described by Kitwood (1997a) as a status that is bestowed in individuals by others within the society in the context of social being and relationship.Care for the individuals with dementia should focus on maintaining the personhood in the face of the individuals whose mental powers is failing. (Kitwood, 1996). Paying attention to personhood involves recognizing the centrality of the relationship and the uniqueness of the individuals as well as the fact of the embodiment. It therefore means that dementia care that is only involved with the dementia as the disease and its treatment has nothing to do with the patient’s personhood, damages the patient, and treats as a passive object rather than a human being.Patient-centred dementia care is recommended as it is based on the ethic that regardless of disabilities, all human beings have absolute value and need to be respected, and on the convictions that just like all other human beings, people with dementia are capable of living a fulfilling live. (Kitwood, 1999). The principle central to patient-centred dementia care is that the life experience of the individuals, their network relationships and unique personalities should be valued and considered with constant attention by the staff giving the care.This is based on the observation that once dementia is presentation it can never be reduced to the neuropathological damage effects, instead, it is a combination of factors such as social psychology, neurological impairment, physical health, biography and personalit y. Focusing on the losses or deterioration of the patients with dementia reinforces negative perceptions, progression of dementia and its treatment. Based on several studies, self-esteem is considered as a necessity for the well being of individuals with dementia. (Thorngate, 1999).Patient-centred dementia care is concerned with establishment and maintenance of positive and supportive social environment for individuals with dementia. In the context of this care, the personhood of the individuals is established through strengthening of the individuals positive feelings, promoting the healing of psychic wound and nurturing the individuals skills or abilities. Generation and sustenance of positive interaction used singly or together, secure and stable relations, replenishes the personhood of individuals with dementia constantly.Some of the psychotherapeutic techniques that promote these relationships include: facilitation which involves providing the missing parts of action to enable t he individuals to do what they would not have done, holding which involve providing physical and psychological space for the individuals to expose vulnerability and tension, and validation which involves the accepting reality – the fact that they have dementia- and the feeling of being connected, alive and real.Actually, caring for individuals with dementia possess challenges to the care giver in all environments probably because the condition is characterized by progressive brain damage making creating difficulties in their communication, remembering things and to think clearly. Because dementia is associated with swing s in moods, and changes in behaviour and personality, the staff and other care providers should develop positive attitudes when dealing with the troubling behaviour such as aggressiveness and communication difficulties encountered while providing the care.Aggressive behaviour among individuals with dementia continues to burden and challenge the caregivers in special care units and nursing homes. It therefore means that working in such facilities increases the risks of experiencing aggression. Actually, aggression is associated with older people with cognitive impairment than individuals with no cognitive behaviour. The staffs in long-term care facility and nursing home are required to set a positive mood for interaction. The body language and attitude communicates the thought and feeling of an individual better than words.The positive mood is set by speaking to the individuals in a respectful and pleasant way. To show affection and to convey message, the staff should use tone of voice and facial expression. Studies show both positive and negative attitude of staff towards the aggressive behaviour of individuals with dementia. These two domains are consistent with the theory of planned behaviour which suggests that attitudes follow from the beliefs held by individuals about the attitude’s object just as actions and intentions foll ow from attitudes.(Ajzen, 1998, p. 32). Although the personality traits and attitudes are similar in a way, attitudes are more malleable and they can change unlike the personality traits. This means that although most of the caregivers’ attitudes toward aggressive individuals with dementia are negative, they can be changed through appropriate training. Negative and positive attitudes are associated with various forms of care used to prevent the aggressive behaviour from continuing.Acknowledging the relationship between care for individuals with dementia and attitudes, and indication of the effectiveness the positive needs-based approach in reducing aggression can prompt change in the attitudes of the staff. According to the findings of the study carried out by Nakahira et al. (2008, pp. 13 on attitudes towards dementia-related aggression among staff, staff characteristics such as level of education, years of experience, position, occupation and age are related to their attitu des. Staffs with higher position, more clinical experience and the older ones have positive attitudes towards patients’ aggression.It is therefore believed that education factors, and clinical experience influences the attitudes of the staff towards patient’s aggression hence appropriate education can be used to influence the negative attitudes of the staff towards aggressive individuals with dementia Based on the findings of the study carried out by Middleton et al. (1999) carried out to compare the staff’s attitude towards aggressive behaviour of patients with dementia in traditional unit and in special care unit, the staffs from the special care unit have sympathetic towards aggressive individuals with dementia than the staff in traditional unit.Although aggressive behaviour is more in special care unit than in traditional unit, the staff at the special care unit understands that the behaviours are part of the dementia disease thus they do not feel that the p atients intentionally directs the aggressiveness towards them as is it believed by staffs in traditional unit. Furthermore, the staffs’ attitudes and decision-making can be influenced by organisational factors. Staffs working in dementia units of gerontological and mental hospitals within acute hospitals have negative attitudes towards aggressive patients.By measuring the attitudes of staff towards aggressive individual s with dementia, areas requiring skill improvement or education can be identified and it can be used over time to monitors changes in attitudes. Staff education to change the negative attitudes should advocate that there are possibilities of unmet needs among individuals with dementia, and that aggressive behaviour is a form of communication used by the patient and that efforts to understand the message conveyed by the patient, and attempts to meet the possibly unmet needs lowers the aggression incidences.Conclusion Incidences of disruptive behavioural problem s such as agitation, aggression, rest-activity pattern and sleep wake disturbance are reported to be high in people with dementia. The specific determinants of disruptive behaviour are still unclear but predisposing factors are considered to be associated with the external factors such as the negative staff attitudes and environment. Environment has been increasingly recognized as a significant therapeutic element in care of individuals with dementia.Moreover, it is the major component in progressively lowered stress threshold model which states that the ability to adapt in individuals with dementia declines as the dementia progresses, the care givers should reduce the environmental demands to ensure that the level of the environmental demands is congruent with the abilities of individuals with dementia. Basically, disruptive behaviours are more often when the stress threshold of an individual is exceeded.Most of the intervention strategies given in the literature engage manipulatio n of physical and social environments to meet the unique needs and personalities of individuals with dementia. Patient-centred dementia care is recommended as it is based on the ethic that regardless of disabilities, all human beings have absolute value and need to be respected, and on the convictions that just like all other human beings, people with dementia are capable of living a fulfilling live.The principle central to patient-centred dementia care is that the life experience of the individuals, their network relationships and unique personalities should be valued and considered with constant attention by the staff giving the care. Staff education to change the negative attitudes should advocate that there are possibilities of unmet needs among individuals with dementia, and that aggressive behaviours are forms of communication used by the patient and that efforts to understand the message conveyed by the patient, and attempts to meet the possibly unmet needs lowers the aggress ion incidences. References: Ajzen, I (1988). Attitudes, behaviour and personality. Buckingham: Open University. Kitwood, T (1996). Building up mosaic of good practice. J DementCAre, 3, 12-13. Kitwood, T (1999). When your heart wants to remember: person- centred dementia care in RCN Nursing update. Nursing standards, 13, 1-22. Kitwood, T. (1997a). Dementia reconsidered: the person comes first. Buckingham: Open University, pp. 7-8, 91, Middle ton JI, Stewart NJ & Richardson. (1999) Caregivers distress; related to disruptive behaviours on special care units versus traditional long-term care units. Journal of Gerontological Nursing 25, 11-19. Morgan, D.G., & Stewart, N.J. (1997). The importance of the social environment in Dementia care. Western Journal of Nursing Research, 19(6), 740-761 Nakahira, Miwa, Moyle, Wedy, Creedy, Debra and Hitomi, Hiroe. (2008). Attitudes towards dementia-related aggression among staff among Japanese aged care setting. Clinical Nursing Journal, 18, 807- 816. Ryden, M, Bossenmaier, M and McLahlan, C (1991). Aggressive behaviour in cognitively impaired home residents.   Research in Nursing and Health14, 87-95. Sife, W (1998).   After stroke: enhancing quality of life. New York: Haworth, pp. 129-42 Thorngate W (1999).   Forget me not: some comments on  Ã‚  Ã‚   self-esteem among Alzheimer’s sufferers. Culture and Psychology, 5, 33-39.

Economics of Transportation Essay

Transport is usually the movement of goods and people from one destination to another and transport economics is the study of the allocation of the resources used to move freight and passengers from destination to destination. The passengers and freight are moved all the way through a transport mode because a transport mode defined as the means of moving passengers and also freight. The largest parts of transport modes are rail, road, air, sea, and pipelines. Transport system normally helps in defeating the effects that arise as a result of distance. Transport system can also provide other benefits such as enhanced opportunities for intercontinental trade and the economic assimilation, enlarged volume of market by making sure that domestic goods are sold worldwide as well as promoting the Just in Time (JIT) production techniques. In the economics of transportation components are delivered when required thus reducing a firm’s stock level therefore saving the unit costs. There is an improved mobility of labor because workers can live many miles from work and commute (young 3-4). Transport infrastructure is defined as the social overhead capital that can be used to give support to the movement of freight and people. In any developed economy, a considerable sum of social capital is usually set aside to develop the transport infrastructure. Transport infrastructure generates both negative and positive externalities. Investments made in the local transport infrastructure are seen as the primary stimulus for the regional economic development. This is seen when roads unlock employment opportunities and market that can benefit the third parties which may include workers and local businesses. Any time there is a change in the infrastructure, there are changes in the cost of travel and as a result the producer and consumer behavior becomes influenced (young 6). Economics of transportation comprises of transport operations which are considered as the assessments that dictate the type of transport mode that has to be employed. Transport operations decisions falls into two most important categories and they include supply side and demand side. The demand side decisions helps in choosing what journey to make, using what mode, and at what time can it be taken by firms and consumers. In the other hand the supply side decisions deals with what transport mode to provide. Transport operators normally take an account of various types of elasticity in the arrangement of prices and predicting the output. This price elasticity of demand usually predicts the outcome of a change in charges on quantity demanded and also the effect of change in charges on total revenues and expenditure, the effect of change in indirect tax that may comprise road changing and the fuel duty on price and the quantity demanded as well as the effects of price unfairness (young 11). Does transport generate externalities that can cause market failure? Literature Review According to Rodrigue transport sector is an equally important component of the economy that can bring impact to the welfare and the development of populations (para. 1). He argues that when transport systems are well-organized they are in a position of providing economic opportunities and social opportunities as well as benefits that lead to positive multipliers effects that comprise of improved accessibility to market, additional investment and employment.

Gender Equality in Beowulf

Woman had political power over the Danes, were used as peace weavers, and were very violent, and strong. The importance of women in Beowulf can be seen through the political power that the women had on the Danes. In the poem, the author introduces two queens, named Wealthiest and High. Both of them developed an important role of being the hostesses. Although, they pleased and served men whenever they needed, Wealthiest and High had enough power to establish a hierarchy in the hall. Having to carry the cups around in order to give it to the king, and his warriors was not a simple task for women.When Whole-wheat first appeared in the poem, â€Å"she graciously saluted the men in hall, then handed the cup]first to Warthogs, their homeland's guardian, urging him to drink deep and enjoy desiccates he was dear to them† (43), the queen is making it clear that Warthogs is the most powerful king in the hall, by handing him the first feasting cup. High tries to convince Beowulf to take the position as king, because she â€Å"had no belief in her son's ability;to defend their homeland against foreign invaders.Yet there was no way the weakened nation Could get Beowulf to give in and agree Tot be elevated over Heard s his lord† (161), women had power when it came to politics, because they were aware of what was going on. High began to make important decisions of who will become the next king, and her decisions could change everyone's lives. Women were highly significant through their role of being peace weavers, because men were able to use them as a form of possession.The author introduces Hilbert, and Freeware, both women who had to marry a man from a rival group in order for peace to be established between the tribes. Hilbert, and Freeware did not marry because they were in love, but simply or convenience, since the tribes believed this would help them gain amity. Hilbert was the first woman that was introduced as a peace weaver, â€Å"a Danish princess ma rried to the Frisian King Finn, loses her son and her brother Hanna in a fight at Fin's hall† (71), Hilbert was first mentioned in a story that was performed by the kings poet after Grenade's death.Then, Freeware was introduced through a story that was told by Beowulf. â€Å"Most often after the fall of a prince in any nation the deadly spear rests but a little while, even thought the bride is good† (35), Beowulf is predicting that Freeware will marry in order to create peace, and believes that peace- weavers will soon create hardships and war. Women can behave just as violently, and can be just as strong as any men they have encountered. Grenade's mother and Motherly are the perfect representation of powerful women in Beowulf.Grenade's mother was very fearless, because she â€Å"had been forced down into fearful waters, the cold depths, after Cain had shellfish father's son, felled his ownÃ'Å¡brother with a sword† (89). After the assassination of her son, she de cided to seek vengeance, rather than forgetting the incident ever happened. Grenade's mother died while fighting with Beowulf, because she wanted to gain back her sons honor. Then there was the Great Queen Motherly, the one that was capable of anything. If any retainer ever made blotto look her in the face, if an eye not her lord's;stared at her directly during daylight,;the outcome was sealed: he was kept abounding hand-tightened shackles† (1 33), many people were afraid of her because she was known for murdering many innocent man who have entered her hall, or even looked her in the eye. Even though they were both physically different, they were very powerful and strong women. In conclusion, women have always been an important part of society even though they are not vastly appreciated.