Wednesday, June 19, 2019

Mattel's China experience Case Study Example | Topics and Well Written Essays - 1000 words

Mattels China experience - Case Study ExampleFor toys produced at company-run plants, Mattel has greater rig over the materials that be used and the processes that are enacted during the yield process. This is unlike contract manufacturers, who have somewhat of a free reign to do as they please. Materials are non tested before use and assembly plants are not regularly inspected with contract manufacturers. Even though Mattel hired independent investigators to check that materials and processes were up to standard, they were not able to detect any lead contamination in the paint used on toys. From a policy/audit standpoint, Mattel could have been more than thorough in its investigations. source of all, the company could have appointed in-house inspectors to check that the toys met health and safety standards before the independent investigators were brought in. Having two sets of checks allows each report to be matched up and discrepancies found. Also, for the toys produced by co ntract manufacturers, additional testing should have been completed to ensure that no lead was found in any products. Instead of erect checking the products at the factories in China, another check should be made on all products when entering the United States. For a company that prides itself and safety and trust, it did not have the appearance _or_ semblance to have robust processes to check for product quality. In his media interview, senior vice-president Jim Walter said that manufacturing partners were required to use paint from approved and certified suppliers, that obviously this was not the case. If Mattel chooses to continue with using contract manufacturers, then the materials to be used should be sourced by Mattel and sent directly to the manufacturing partner. Mattel has very little control over the production processes used to make toys in those factories, but what it can do is conduct a thorough check of every toy that is produced by that method. 2. Assess Mattels p erformance during the toy recall process. How did the firm do with addressing the concerns of various stakeholders? I feel that Mattel performed admirably in an almost impossible situation. The company was caught by awe by the scandal and was forced to take retrospective action. Jim Walter gave a media interview that suggested at potential quality problems, but the company did put out a press release owning up to the problem. The company did not hide from this situation and chose to conduct a thorough investigation. This led to more discoveries of unsafe products, so it was a good thing that the company was tender to act. Although the was alarm from Americans, Robert Eckert did testify to the House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce. Eckert was apologetic in his tone, but he did stress that this was the first quality issue stemming from China in more than 20 years of production there. Perhaps the one stakeholder that Ma ttel did not adequately address was the stock market, as the companys share price dropped massively as a result. Consumers did threaten to boycott the companys products initially, but the fact that the company was so quick to recall products allayed those concerns. 3. Going forward, how can Mattel recover from parental fears of unsafe toys produced by Mattel? What can the firm do to recover a positive reputation? First of all, it is going to take some time to recover from the

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